Want to outrank your competitors and get highly-targeted traffic from the search engines?
Then you need to get dofollow backlinks to your site.
If you are new to SEO or run your own business and are trying to increase your traffic, you are probably not familiar with what backlinks are and why they are so important for your link building and SEO efforts. Keep reading, and we will share everything you need to know.
What are Backlinks?
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Referred to within SEO as ‘inbound links’ or ‘external links,’ backlinks are links that point from a page on one website to a page on another. They are the links from third party sources that point to your website, in comparison to internal links that exist between two pages within your website.
Backlinks are one of the most important SEO ranking factors you need to be paying attention to if you want to grow your website’s traffic from Google. In fact, it was confirmed by Google themselves back in 2016 that, alongside content, backlinks are one of the two most important signals used to rank websites.
Types of Backlinks
We have already alluded to the fact that backlinks aren’t all the same, and below are the different types which you need to know about and understand.
Nofollow Links
We have already shared that links are like votes for trusted resources, but what if you don’t want to vouch for a website but still need to link to it? Nofollow links use the rel=”nofollow” attribute to inform Google and other search engines that they shouldn’t pass trust (PageRank). A nofollowed backlink looks like this:
<a href=”https://www.domain.com/” rel=”nofollow”>this is a nofollowed link</a>
Given that nofollowed links don’t pass PageRank, they won’t help you rank higher on the SERPs. However, Google announced in September 2019 that they were evolving the nofollow attribute, stating, “when nofollow was introduced, Google would not count any link marked this way as a signal to use within our search algorithms. This has now changed. All the link attributes are treated as hints about which links to consider or exclude within Search.”
There are some who believe that this change to being treated as a hint means that Google will pass trust through nofollow links in some instances, such as when an authority news platform adds the attribute sitewide.
DoFollow Links
Dofollow links pass along what the SEO community commonly calls “link juice.” Links are a vote for quality. By learning which webpages are often linked to, search engines can determine how highly websites should rank in search results. Links are just one of many ranking factors.
In contrast, nofollow links have a bit of code that ask search engines to not crawl them or count them as votes of quality. Sometimes you may not be able to vouch for all links on your website, especially if they are user submitted or links to advertisements.
In bold is what a nofollow implementation looks like in HTML:
<a rel="nofollow" href="http://raventools.com">great seo tools</a>
A dofollow value is simply a descriptor since a dofollow value for the rel attribute doesn’t exist in HTML. So, dofollow links are technically any links that don’t have an rel attribute with a nofollow value.
Here is an example of what a dofollow link looks like in HTML:
<a href="http://raventools.com">great seo tools</a>
You don’t have to do anything when creating a new link to make it a dofollow link, unless a website setting is changing the code you add.
Quite simply, a followed link is one which does pass trust (PageRank), and, therefore, does not have the nofollow attribute added.
Note: there is no ‘follow’ attribute and ‘dofollow’ backlinks aren’t a thing.
A followed backlink looks like this:
<a href=”https://www.domain.com/”>this is a followed link</a>
Sponsored or Paid Links
Sometimes, you might pay a blogger or influencer to promote a piece of your content or to post a review of one of your products. If money, or a product or service, has changed hands in return for a link, a rel=”sponsored’ attribute should be added to inform Google.
As a word of warning, paying money or gifting to get a followed link back to your website from another is a violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results.
The rel=”sponsored’ attribute stops your site from being negatively impacted by these links.
A sponsored backlink looks like this:
<a href=”https://www.example.com/” rel=”sponsored”>this is a sponsored link</a>
UGC Links
Using another of the new attributes rolled out in 2019, UGC (User Generated Content) links are those that come from the likes of forums and blog comments. The attribute informs Google that the link has been placed by a user and not the webmaster.
A UGC backlink looks like this:
<a href=”https://www.example.com/” rel=”ugc”>this is a UGC link</a>
High Authority Links
You might see it recommended that you aim to build high authority backlinks to your site to help it rank higher. Remember, we mentioned that not all links are equal and that Google’s algorithm is weighted towards those which it trusts more than others?
High authority backlinks are those that come from trusted sources; as an example from a newspaper (it makes sense that Google would trust a link from the New York Times, doesn’t it?) or from an established website that has earned trust.
Of course, as mentioned previously, the way Google assesses authority is through their PageRank algorithm, but that’s no longer a public-facing metric since they stopped updating, and subsequently retired, their PageRank Toolbar in 2016.
You can learn more about PageRank and how this applies to link building in 2021, however when assessing whether a link is high quality or not, consider factors such as credibility and whether the site shares quality content of real value to users.
While there are various metrics used by software platforms, these are not ones that are used or endorsed by Google and are only an indication as to a domain’s authority. As a simple measure of authority, ask yourself whether you would trust an endorsement from a website or publication.
Toxic Links (Unnatural Links)
The wrong links can harm your website’s ability to rank on Google and can even negatively impact any rankings you already have. ‘Bad’ links are often referred to as toxic or unnatural links.
Toxic backlinks are those that typically come from low quality or suspicious websites or that are in direct violation of Google’s Webmaster Guidelines and exist solely to try and manipulate search engine rankings. This could mean paid links that aren’t marked with nofollow or sponsored attributes, those from low-quality directories or bookmark sites, widely used footer links, or an unnatural number of links that use exact match anchor text.
You can learn more about auditing your backlinks and identifying potential toxic or unnatural links here and use our Backlink Audit tool to help with this task.
The tool can help you to analyze and get rid of any toxic links pointing to your domain which could decrease your rankings, and by connecting to your Google Search Console account, you will be able to get a comprehensive picture of your overall backlink profile health, before taking the time to check each and every backlink.
Example of Nofollow and Dofollow Backlink Code
Below I have mentioned examples of NoFollow and DoFollow Backlink from which it will be evident that which is Nofollow link and which is the Dofollow link.
DoFollow
- <a href=”https://blogrex.com/” rel=”dofollow”>Example 1</a>
- <a href=”https://blogrex.com/”>Example 2</a>
NoFollow
- <a href=”https://blogrex.com/” rel=”nofollow”>Example 1</a>
- <a href=”https://blogrex.com/” rel=”external nofollow”>Example 2</a>
Benefits of Dofollow Backlinks
If you wanna rank our website to Search Engines by improving Domain Authority (DA), Page Authority (PA) and Page Rank then you need to make DoFollow Backlink.
- Improves Page Rank.
- Improves blog authority in Google eyes.
- Content ranks higher for multiple keywords.
Now am pretty sure that you have acquired complete knowledge that what DoFollow Backlinks are and what all are its benefits!
So, now let’s see How to get High PR Dofollow Backlinks From High Authority Sites!
Top Reasons Why You Should Create Dofollow Backlinks
- Dofollow backlinks improve your page ranking in search engine results.
- These backlinks help your content to rank higher for multiple keywords.
- It ensures your blog more legitimate to Google’s algorithm of creating backlinks.
- This technique makes your page rank higher that makes you more ad revenue.
Replicate Your Competitors Authentic Dofollow Backlinks
Exploring the most attractive dofollow backlinks of the competitors and then replicating those backlinks refers to the best and most time-consuming Dofollow Backlinks SEO techniques.Replicating the competitor’s backlink strategy signifies nothing but getting a backlink on the domain (where the competitor has got a link already) utilizing the same link building technique that your competitor used.
Simply open the referring page one by one moreover check how your competitor got the backlink on that page.
For example, that might be through blog commenting either author bio link by guest posting, forum links, or anything.
If it’s a backlink in the blog comment section, then you can drop your own comment and get a dofollow backlink or if it’s any forum site, just register your account and connect the discussion to get a dofollow backlink.
Use Semify to Build Free Dofollow Backlink
Most people want a list of sites for free easy dofollow backlinks and want to be able to punch this out on their own.But the reality is that you will need to form relationships if you really want to learn how to get dofollow backlinks for free.
Then you need to use Semify to build dofollow backlink. Semify has a very large database of bloggers they all want a dofollow backlink.
All you have to do is simply enter your keyword to find a great match and find a Relevant Story that fits with your content. Request a relationship with that blogger.
Then validate your Email and after your email signifies validated, they will review your content for ensuring it is link-worthy.
If so, then they will make contact with the author and request that they consider you as a source in their story (only if editorially appropriate) and you will get a dofollow backlink.
The Bottom Line: Create Dofollow Backlinks
Your link profile is the makeup of all the links on your site. You must have more than just backlinks, or Google gets suspicious.What is a good link profile?
- A profile that contains; lots of high quality links, links to sites Google trusts.
- Brand names in the link; no spam links, or links to a website that has no spam links.
- Links that are relevant, because random links are seen as a scam.
- Links that have similar but not exact keywords, which seems more natural.
- Fresh links that are not too old and a few nofollow links too.
Dofollow links are the standard for external links, and they apply to all major search engines including Google, Yahoo, Bing, Ask.com and Baidu. While nofollow was originally a Google creation, all of these five major search engines recognize the nofollow attribute and don’t count nofollow links towards SEO rankings.
Although nofollow links supposedly don’t count for SEO, many SEO professionals believe that it’s a good idea to have a mix of both nofollow and dofollow links so that your backlink profile looks more natural.
After all, when you’re just naturally letting backlinks come to you without any outreach, you’re bound to end up with a number of nofollow links in the mix. Somebody doing aggressive linkbuilding for an SEO boost would focus 100% on dofollow links to game the system—and Google doesn’t take kindly to that.
So, act natural.
If you don’t have any nofollow links at all, you can get some by simply commenting on other blogs or sharing your own webpages on social media.
Usually, if your marketing and link building efforts are successful, people will start to find your webpages and you’ll get enough nofollow links in the natural course of things. So most of the time, you can focus your efforts on getting dofollow links without concern.
The key is to seem natural and not like you are trying to play the system. So create dofollow backlinks accordingly.
That’s why your links should be spaced out, come from legitimate websites and be surrounded by paragraphs of relevant text, rather than just a jumble of links.
The most important thing? Be clickable, be shareable – create great content that others will want to share and then the links will build themselves.
