Strange, given that generating targeted website traffic is really your main job as an affiliate and the only way you will make money as an online entrepreneur on a consistent basis. The merchant has really done all the heavy lifting if you think about it: created the products, set up a back office of marketing support tools, and offered you attractive commissions. Now it’s up to you to find your audience and convert enough of it into paying customers.
At this point, you’re likely wondering what the steps are for getting people to notice you and click your affiliate links, and if you can really do it. Fortunately, regardless of your background, the formula for successful traffic generation works, and we lay out the first part below.
Side Note: New to affiliate marketing and not sure what it is? Put simply affiliate marketing is an easy way to make money promoting other people’s products. Learn more about launching an affiliate marketing business here.
Define and Research Your Audience
You must identify your target audience. Otherwise, you’ll be wasting time and energy driving the wrong types of people (traffic) to the wrong types of products, and your affiliate sales figures will suffer accordingly.
Therefore, figure out what products would give your subscribers and website visitors the most value, or eliminate of their greatest pain and problems. Ask yourself the following questions to speed up the audience identification process:
- Who are your ideal customers?
- What are their physical and emotional characteristics?
- What “language” do they use, i.e. are they more intellectual (analytical) or casual (informal) in nature?
- What do they like talking about, and who do they admire?
- Are the product brands and personalities that they identify closely with?
The better you can answer these questions and really have an understanding of who your market is and what they want, the better chance you’ll have at matching them up with products and services they’ll be interested in purchasing.
Haven’t yet decided what market you want to target? This article on how to pick a profitable niche for your online business can help.
Give People a Reason to Come and Listen to You
Even the smallest of niches will have some competition, so it’s up to you to offer people compelling reasons to devote time to what you have to say. What distinguishes you from the hundreds (thousands?) of other affiliates offering essentially the same merchandise? Perhaps it’s your style of delivery that appeals to others. Many affiliates build an enviable reputation by being conversational and empathetic with their audience in a way that earns trust and likeability.
For others, a more information and knowledge-based approach may be more appropriate. This type of strategy works in Health and Fitness, Nutrition, Sports, and various science-based niches. More often than not, though, a combination of social and intellectual interaction with the audience gets your foot in the door. One of the best ways to do this is by starting your own blog as a place for you to provide valuable content and promote affiliate offers.
Another powerful marketing strategy is to focus on building your email list. Building your email list allows you to follow up with the people who visit your website or blog so you can build a relationship with them – get them to “know, like, and trust” you. It also allows you to follow up and promote multiple products that are relevant to your target market; significantly increasing your profits per visitor.
Most beginners will start out as affiliates for smaller products where it’s harder to stand out from the crowd. However, as you begin promoting higher-end products, opportunities to add value with special bonuses that you can create (e.g. e-books, DVDs, special training sessions, etc.) will become increasingly important and necessary.
At some point, you may even consider creating your own digital information products, such as selling your own e-books online.
Deliver Great Content That Produces Results for Your Audience
Good quality content marketing is the foundation of successful affiliate marketing businesses because it highlights your personality and knowledge of the chosen niche. Plus, it insulates you from accusations of crass, “hard” selling.
However, for it to work, you have to avoid regurgitating standard platitudes that flood the internet on a continuous basis. With that in mind, here are some important tips on content and presentation:
- Be honest. Reputation is critical to long-term affiliate success, so avoid excessive hype and exaggeration. Only promote products and services that will truly help your audience.
- Ensure that your content adds value to your audience, instead of wasting their time.
- Don’t be afraid to spend more detail explaining product features and benefits and any personal reasons you recommend a product. Good copywriting is especially important as an affiliate.
Affiliate marketing is a great way to make money on the internet. While some people focus on affiliate marketing exclusively, others use affiliate marketing as just one of many ways to generate income on the internet.
As I’m sure you know, there are myriads of traffic sources out there.
That’s why it’s important that I categorize each one, putting them into separate tiers.
Ready for these awesome traffic sources?
Here’s the full list of the different category types of affiliate marketing Traffic Sources!
- Adult Traffic
- Mobile Traffic
- Search Traffic
- Social Traffic
- Native Ads
- PPV Traffic
- Mainstream Traffic
- URL Shortening Tools
Ever heard about adult?
Those famous websites visited by hopeful young lads on the cusp of manhood?
They’re making a lotta people very rich.
In fact, according to Huffington Post, pornographic websites get more monthly traffic than Amazon, Twitter and Netflix combined.
Moreover, something like 30% of all data that’s transferred online is related to porn!
The adult niche is amazingly profitable.
And a great advantage of promoting on adult sites is that the restrictions are less harmful to your affiliate needs.
Now you’re thinking:
“But adult is super competitive because everybody’s playing with adult! The big sharks make it impossible for us newbie affiliates to walk in and eat a piece of the pie!”
Because the volume of traffic is INSANE.
What are the best traffic sources for adult traffic?
There are four names everybody recognizes:
- Traffic Junky
Is there free adult traffic?
But the quality isn’t high enough for you to bet big and earn bigger.
2. Mobile Traffic
Wanna buy mobile traffic like a king?
Then it’s your time to shine!
Mobile affiliate marketing isn’t really a trend:
It’s an overwhelming money-fest and a capitalist phenomenon you’ve gotta go for.
It also happens to be the fastest-growing traffic source on this green earth.
Even though some developing countries are still huge fans of feature phones, mobile revenues are going through the roof.
For instance, Facebook’s shares are showcasing a record high value, and this surge in revenue is linked with a consistent dominance in the realm of mobile video advertising.
Google – another tech masterpiece – has had a huge revenue growth.
Thanks to what?
I told you mobile traffic sources were banging!
Google has managed to make nearly 50 billion dollars from mobile in 2017.
This traffic source isn’t playing around.
On mobile, you can opt for:
- Redirects (users land on a specific URL and are instantly redirected to your lander)
- Push Notifications
You should be careful, though:
There are lots of web traffic sources which have both mobile and desktop traffic.
Always remember to separate these two types, since they convert differently.
On mobile, you can optimize a whole lotta different aspects such as Operating Systems and Carriers.
It may be tough to make sure that your banner ad is being displayed correctly on all the different smartphones out there.
Even so, the mobile realm is out of this world, and it does allow you to explore cheaper ad spends with high revenues coming your way.
What is Search Traffic?
There are two types of search traffic:
- Organic Traffic
- Paid Ads or PPC
Organic traffic is unpaid traffic that comes from the search engines.
Paid ads has to do with Google Adwords, which is an advertising service created for businesses which want to display advertisements on Google.
Organic traffic is the best thing of all time.
If you get someone to actually visit your website or ad who’s coming from Google’s organic search listing, the chances of conversion are 7 times higher than if you’d gotten someone coming straight from a paid ad.
Why do paid ads fail when compared to juicy organic traffic?
Because Google has been around for decades and people aren’t stupid:
They’re intelligent enough to realize that you can’t pay to be featured organically.
This means users (or potential customers) immediately respond to organic as “proven”, “officially commendable” ads.
It’s like a digital seal of quality.
When your product happens to be sitting atop of the SERPs for a specific keyword, that basically means Google is tapping you on the back and saying:
“Your product is the bomb!”
Google is simply the most visited website on earth.
It lets you perform keyword targeting, catching search queries like a hawk feasting on mice!
This means you can go super specific, allowing the right users to check your ads.
On Adwords, your Cost per Click (CPC) is determined bearing the keyword you’re bidding for in mind + the relevance of your website and of your ad to that specific keyword.
Google Adwords is user-friendly, and provides the tools you’ll need to be able to monetize to the max with remarkably effective campaigns.
Summing up, getting organically ranked for your chosen keyword is definitely gonna allow you to use the most famous, best-converting, and consistently profitable traffic source around – Google.
Are there other online traffic sources for search traffic?
You can promote on Bing, Baidu, Gigablast, DuckDuckGo, Yandex, Yahoo, etc.
Since Google controls about 65 percent of search, this also means Google offers you more chances for you to monetize traffic like the best of them.
There’s power in numbers, right?
Social media ads are awesome ways for you to monetize.
Traffic sources such as Facebook, LinkedIn, Twitter, Snapchat, Pinterest and Instagram are packing some serious revenue and you don’t wanna miss out.
When it comes to social traffic, targeting is king!
You can target based on interests, location, demographics, age, etc.
Let’s say you create a Facebook Ads campaign targeting Spaniards living in Canada who are aged between 27-56, and have “Bullfighting”, “Chess” and “Car Tuning” listed as interests.
Facebook has an amazing algorithm that’s sure to only show your campaign to those highly-specific users.
You can check data in amazing detail, getting to know how many of your users are “Outward Bound”, how many consider themselves to be “Country Enthusiasts” and so on.
Facebook provides a huge amount of data on your reports.
Facebook Audience Insights helps you perform your primary research.
Optimize based on the data you get on your report.
Moreover, if you manage to insert the Facebook pixel on your offer or lander, go for it.
Summing up, social ads ensure you can efficiently segment and target to make sure your ads are seen by the EXACT kind of users/customers you want them to be seen by.
Moreover, since Facebook and other social media platforms have billions of users, scaling up on social media advertising is easy stuff!
5. PPV Traffic
Wanna be a pay per view affiliate?
Then what the heck is PPV traffic?
PPV traffic stands for Pay-Per-View traffic and this basically means that you pay an advertising network every single time your ad or website is shown to a given user.
This traffic source is also known as CPV (Cost-Per-View.)
These traffic networks manage to install toolbars on a user’s computer and are not to be confused with PPC traffic sources.
Why do these networks install toolbars on a user’s computer?
So that the network can effectively earn money by advertising pop-ups on those computer screens.
It’s toolbar traffic mania!
The advertiser bids on a certain site and when users reach that site, they’re welcomed by an annoying yet profitable ad.
There’s also the possibility of keyword targeting.
Imagine you’re on a gaming website.
You write “Candy Crush.”
A pop-up appears, just because a shrewd advertiser put money on that set of words.
When users type in that specific keyword, the ad will appear and the money will enter the pockets of the PPV network.
Does Candy Crush get something from this?
Awful things about PPV advertising networks:
- Margins are not what they used to be. You can thank intense competition for that
- The quality of traffic is not up to par
- The minimum deposit required is huge, as you’ve been able to see
- There aren’t a lot of PPV traffic sources. Reduced choice = a market that’s kind of a cartel
Great stuff about PPV traffic networks:
- Cheaper targeting. You can bid on URL targets like a master
- Simple landing pages that even a bozo can understand
- Restrictions are seldom and the guidelines are a bit more relaxed
Mainstream traffic is all the traffic which can be seen by the general population.
These are PG-13 ads that nobody’s gonna be offended by.
Therefore, it corresponds to about a trillion offers you can work with.
There are many awesome mainstream traffic verticals you can go for such as Mobile Content, Gambling, Nutra, Dating, Travel, Mainstream VOD, eCommerce, or Finance.
I bet you don’t believe me but it’s true.
URL shortening is a famous technique you can find online.
Basically, it allows a URL to be made much shorter, still becoming able to direct users to the page they wanna go for.
You’ve probably heard of Bit.ly, or Google URL Shortener.
However, there’s a somewhat peculiar but still profitable platform which monetizes shortened URLs with panache, which is Adf.ly.
By using the shortened URL, publishers get to make cash based on the users who happen to visit the link.
As soon as users open the link, they’re treated to 5 seconds of an ad.
Then, they’re allowed to actually skip that ad and move onto the shortened URL.
This’s known as Interstitial Advertising.
I bet you don’t feel satisfied and wanna know more about URL shortening monetization, right?
How to Start Promoting Ads on Traffic Sources?
Select only ONE traffic source for starters.
Make sure to go for an ad network with credibility in the market.
Remember to insert some cash into the ad network.
It’s crucial that you both get your money and pay up when needed.
This will be HUGE when the time to scale up comes around.
Wanna invest less than my recommended 200 bucks?
That’s pure nonsense!
Because you won’t have enough money to run a decent campaign.
This means you won’t be able to collect enough data that could actually help you perform strategic changes during the optimization process.
You know how you need to fit in when in high school and form a clique so you can get adolescent news, and have humans to hang out with?
Make sure you create a bond with your Account Manager.
Landing pages are like sales people, make sure to use their potential to it’s fullest. Good landing page can turn a -50% loosing campaign into +50% money maker.
Whatever you run in Affiliate Marketing, always use a TRACKER, it’s a crucial part of the AM business and no campaign is perfect without it.
1. Before putting your campaign live, make sure you test the link yourself. Check if all works the way you want it to.
2. When starting a campaign, don’t try to bid high straight away. Double check your bid amount, watch out for typos.
3. Do not forget to use daily budget and impressions Cap. Start low and watch the campaign when it starts so you can react quickly in case of some problem.
NOTE: You will definitely be loosing money with your first campaign, it’s absolutely normal, don’t let it discourage you!
There are a bunch of awesome internet traffic sources which can effectively help you promote ads and monetize like there’s no tomorrow.
Even so, just because there are a lot of desserts available in a downtown restaurant, that doesn’t mean you have to eat 10 different desserts like an obese maniac who’s seemingly okay with precocious diabetes.
What to do?
Keep reading about the best traffic sources, start checking Mobidea Academy’s updated list of adult ad networks, and then play the game with intelligence, ability to analyze, and some appreciation for risk-taking.
It’s all about learning what you want to promote,
picking the right traffic source for that specific promotion,
becoming ready to buy traffic that converts….
Needless to say, you also ought to be careful when you choose the option to buy website traffic. You see, what you need is the kind of traffic that’s of great quality, too. You need to attract website visitors that are relevant to your site. And this is precisely why, when choosing your traffic provider, you’re really going to need to do significant research as to what the company is capable of delivering.
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Key Benefits are:
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Perfect for Amazon, Etsy and eBay accounts as well!
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Many visitors go multiple pages deep within a site (as long as it is designed well), which lowers your bounce rates.
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