Frequently Asked Questions…
We do receive a lot of questions that keep on repeating themselves. We have compiled the questions into an FAQ in order to answer your most common questions. In case you have any other question which does not appear on our list, feel free to get in touch with us and we will be more than happy to answer them.
Why Should I Hire a Digital Marketing Company?
While it is possible to create and implement your own digital marketing strategy, if you don’t have the necessary experience or resources to run it correctly you should invest in an agency that specializes in it.
Some signs you may need to bring in the experts include:
- You’re unfamiliar with terms like long tail keywords
- You’re unfamiliar with Google Analytics
- You don’t know the difference between SEO, SEM, and PPC, and how they all relate
- You’re not up to date on social media trends
- You’re unfamiliar with technical SEO
- You’ve never used AdWords, and are unfamiliar with PPC campaigns
- You don’t have a content marketing strategy
What Are the Benefits of Hiring a Digital Marketing Company?
There are many reasons for hiring a digital marketing company, but some of the most common include:
- Brings in necessary skills – A specialist is able to design a strategy that reaches your target market and determine the best channels to do so.
- Knowledge about the latest tools and trends – Any digital marketing company worth its salt should be up to date on the latest marketing technologies and trends.
- Generate new ideas – A little fresh blood is always good for creatives.
Stay competitive in your industry –It’s likely that your competitors are using cutting-edge marketing tactics, so make sure you are too.
Is Hiring a Digital Marketing Company Cost-Effective?
Yes. Over time, an outside agency will generally cost less than hiring an in-house person for the job. It eliminates the need for payroll taxes, benefits, health care costs, etc.
And when it comes to outbound marketing or PPC campaigns, it pays to have an expert on hand. They will be able to properly execute the campaigns and avoid any rookie mistakes that may cost you more money.
How is the Success of a Digital Marketing Company Measured?
A digital marketing company isn’t necessarily a cure-all for all your marketing needs. Marketing takes time – months, even years to see noticeable success.
If a company offers you instant results, be very wary. Instead, a company should work with you to define and outline your goals and be able to consistently show and report back on results.
What are the Clear Signs of a Successful Digital Marketing Company?
Here are some signs that an Internet marketing company has a proven track record of success:
- High client retention – The company has happy clients who hang around.
- Established – The company has been in business for years.
- Premium pricing – A company that offers great service will charge accordingly.
- Transparent pricing – The company will let you know about its fee structure up front.
- Social proof – If you can’t find social proof on the website, the company is either really bad at marketing or doesn’t have any satisfied clients.
What’s the Most Important Service Offered by an Online Marketing Company?
The answer to that question depends on the nature of your business.
If you’re running an e-commerce site, for example, you might be more interested in conversion rate optimization (CRO) than any other aspect of digital marketing.
On the other hand, if you’re running a professional services firm, you might opt for content marketing as your primary outreach strategy.
How Much Does SEO Cost?
As no business is the same, the cost of our SEO service really depends on the individual client and their circumstances. We are very flexible with what we can offer to clients, and so our pricing can be tailored to reflect the work that we are doing for that individual client.
Is There A Minimum Contract For Your SEO Service?
No, there isn’t a minimum contract for our SEO service. However, given the nature of SEO and that the results are instant, we advise our clients to continue with our service for a minimum of six months to ensure that they can see the positive impact that we are having upon their website and their business.
Is SEO Better Than Paid Advertising?
SEO and pay-per-click or other paid media options work together to boost your website and position your brand as an authority in your industry or niche. SEO often gives you a far better return on your investment by comparison to paid media options. That’s not to say that SEO is cheap and easy; it takes a fair amount of time and resources to get it right but it’s long-term rewards are immense and sustainable. Most times, SEO and paid advertising will work together to provide the best results.
What is Local SEO?
SEO (Search Engine Optimization) is a vital tool for any business with an online profile. The goal of SEO is to optimize your business’s content on search engines (Google, Bing, etc). This optimization process includes creating clear written language about your product/services, tagged images, and industry keywords, to name a few. Most consumers search for businesses online to find a specific product or service in their area.
Local SEO markets your local business online. How? SEO uses keywords, locations, and content to promote your products and services to local customers when they search on Google. By utilizing certain techniques and strategies, local SEO can improve your visibility on search engines such as Google. With Local SEO, we can position your business to appear as a top choice for local customers.
An enormous benefit of SEO is that it’s a low-cost option for businesses to develop a reputation online and compete with other similar businesses in their area. Without proper SEO, a company is in danger of falling behind its competitors, losing customers, and giving up profits. Unlike Google Ads, SEO focuses on building you a trusted niche within your business sector, ensuring long-term consumer retention. In the digital world, any business looking to gain traction on its competitors needs to maximize its SEO efforts to see lasting success.
What does Local SEO do for my business?
People perform local searches on Google to find local businesses that provide a product or service they need. Local results are vital to these searchers because they want a close, convenient service provider. Local SEO allows nearby businesses to expand their reach to potential customers through higher rankings. Local SEO only works for the city of your business. Your ranking is how high you appear on Google’s search results and map results. The higher up your business is, the more likely customers will choose you. Our goal is to have your business on the top of the list and make sure it’s the first business they’ll see. We’ll help get your services ranking in your city and help establish your business as a local industry professional.
Our SEO process is a fast and accurate way to track organic, mobile, and local search rankings. Original content goes a long way with Google and your visitors. Copying other people’s content results in a punishment from Google. This can often hurt a business’s visibility. Embedding keywords in your original content is the best way to get your business to the top.
How can I be sure SEO is working?
Tracking regular results is how we improve your business ranking. When we find new areas to improve, we’ll make the necessary changes to keep you at the top. We monitor how people find you and how you rank in your area. We can also see who competitors are and tell you what they are doing differently. KBI Marketing values transparency and maintaining constant communication so you are always informed of how your business is ranking. We’ll send you an email alert when there are changes to your SEO rankings and fresh monthly data.
Are Local SEO and Google Ads the same?
No, these two services are quite different. You can run both at the same time though, maximizing your short and long-term growth.
What does SEO do?
SEO (Search Engine Optimization) is a vital tool for any business with an online profile. The goal of SEO is to optimize your business’s content on search engines (Google, Bing, etc). This optimization process includes creating clear written language about your product/services, tagged images, and industry keywords, to name a few. Most consumers search for businesses online to find a specific product or service in their area. SEO helps local consumers find your business at the same time they’re searching online. The most popular search engine is Google, so that’s what we’ll focus on for now. Most companies have a website or online profile so consumers can easily find a product/service, look up their business information, and engage with them directly.
When customers use Google to search for a product or service, Google shows them different local businesses in their area on the results page. The company with the most engaging content, keywords, and correct contact information will rank higher on these listings and become much more accessible for consumer engagement. An enormous benefit of SEO is that it’s a low-cost option for businesses to develop a reputation online and compete with other similar businesses in their area. Without proper SEO, a company is in danger of falling behind its competitors, losing customers, and giving up profits. Unlike Google Ads, SEO focuses on building you a trusted niche within your business sector, ensuring long-term consumer retention. In the digital world, any business looking to gain traction on its competitors needs to maximize its SEO efforts to see lasting success.
What do Google Ads do?
Google Ads are the most effective way for businesses to increase their online presence and maximize revenue. With Google Ads, companies pay Google to be found by consumers for certain keywords. Keywords are industry-specific words that help consumers find your business on Google. Every time a user clicks on your ad, you pay Google. We call these “pay per click” (PPC) ads. Because businesses pay Google to display their ads, they naturally rank higher on the search results page (usually the top two or three links.) Google Ads are essential for businesses looking to earn revenue in a short amount of time. An advantage of using Google Ads is that you can advertise specific products or services to particular service areas and target audiences. You can also select which phrases you want to be found for and don’t want to be found for. This helps you maximize your budget and find relevant local consumers. Google Ads help businesses earn profits through simple online advertising, regardless of if the business is service-based or product-based. Although SEO and Google Ads serve different purposes, both are essential for businesses to grow and become viable competitors.
How both work together for your benefit.
Local SEO and Google ads are both essential tools for any business online. The goal of local SEO is to help your company improve its reputation online across multiple directories. Google Ads help you advertise your service or product online for specific areas and target audiences. With Google ads, most businesses can see profit returns within a matter of months. Local SEO helps your business achieve long-term growth and improved rankings. Together, they help your business take on local competitors, increase your calls and clients, and reach new leads effectively.
Why choose KBI Marketing?
It’s an unfortunate fact but there are some search engine optimization companies out there who do not deliver what they promise. When looking for the best SEO services Oslo for your business, it can seem like a minefield since you have no way to know if they’ll deliver what they promise.
At KBI Marketing, we have a huge amount of experience with SEO and digital marketing, which means our SEO technique is designed to bring long-lasting results. We pride ourselves on being one of the best SEO companies in Norway and our clients are extremely enthusiastic about the work we’ve done for them. With a professional SEO strategy implemented on your website, Google will identify it as an authority site and point users in your site’s direction.