In order to run a paid search campaign through Google, you need to create a free Google Adwords account using your email address. Once you are in your Google AdWords account, the process of creating an ad is intuitive, and AdWords will guide you through the process step-by-step.
First, you will need to research keywords that are relevant to your website. For example, if you are a shoe store, you may want to research terms like “buy shoes online,” “online shoe stores,” “shoe sales,” etc.
Once you have researched and selected your keywords (you can use the Google Keyword Planner for help with keyword research), you will then set your bid amount.
Bid amounts vary in price depending on how competitive a keyword is.

Paid search advertising is a legitimate and effective way to drive traffic to your website. While it may seem expensive initially, even as you are just paying for clicks, the return on investment is worth it. When you run a paid search campaign, you:

• Bring visibility to your website
• Guarantee your placement in the search results
• Increase your website click-through rates
• Increase the probability of conversion

There are several advantages of using PPC:

• By identifying keywords that match what your target customers are looking for, you can get your ads in front of the right audience.
• You only pay when someone is interested enough to click on the ad. That takes them to a landing page on your website, where you have the chance to convince them to take action now.
• You decide how much a visitor is worth to you, and set your advertising ‘bids’ accordingly.
• You can control your costs, by setting a limit for your total advertising spend.
• You can try out different options, and get a detailed analysis of how well each advertising campaign is performing.

PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates.

Main Platforms

• Google Ads

Run on Google, Search Partner sites, and Display Network sites, Google Ads is the largest pay-per-click platform. Google Ads was launched in October 2000 and has gone through several iterations over the last 17 years. Google Ads is geared toward the entire spectrum of companies from small businesses to Fortune 500.

• Microsoft Advertising

Similar to Google Ads, Microsoft Advertising is a pay-per-click platform showing ads on the Microsoft and Yahoo networks. The platform also utilizes Search Partners. Microsoft Advertising is primarily keyword-based advertising. As of 2017, Microsoft Advertising has 137 million unique desktop searchers on the Bing Network*.
*Data taken from advertise.bingads.microsoft.com

Your PPC costs are likely to be driven by the competitiveness of your market, the value of your product and your regular marketing spend. The more competitive your market and the more expensive your product, the more you will have to pay to feature prominently in the listings.

The amount you want to pay per click, however, should be determined by your marketing budget and your online conversion rates. For example, if you normally set aside 10% of the retail value of the £100 shoes you sell for sales and marketing, you should stick to this.

If you know that one in ten visitors to your site will buy your shoes, that suggests you can afford to pay up to £1 per click – which amounts to £10 for every sale, or 10% of the retail value of the shoes.

There are free tools that can help you get ideas for keywords and see how much you need to bid. You should try out different keywords to see which ones give you the best return on your advertising spend.

PPC

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

CPC

Cost Per Click, or CPC, means that you as an advertiser appearing on a SERP pay the search engine for each user’s individual click on your ad. It’s effectively the same as PPC (pay-per-click), though some use Cost Per Click to refer specifically to the metric that measures cost per click, and PPC to refer to the strategy as a whole.

CPM

Cost Per Mille, CPM, means cost per thousand impressions. Unlike CPC, this is an advertising model based on the number of people who see the ad (known as “impressions”) regardless of how many actually click on it. This model works best for companies aiming to improve brand awareness rather than generate direct sales.

PLA

Product Listing Ads. Also referred to as Google Shopping Ads.

PPC

Pay per click, or PPC, is the most widespread paid search model and is often used to refer to paid search in general. As mentioned above, it is effectively the same as Cost Per Click (CPC): the advertiser pays the search engine for every click on their ad.

SEM

Search Engine Marketing, also known as Search Marketing, is a nebulous term. It is often used to refer purely to paid search advertising, but can also encompass SEO (Search Engine Optimisation).

Google Ads

Google Ads (known as Google AdWords prior to July 2018) is Google’s own advertising network. It offers PPC/CPC and CPM advertising as well as site targeted banner, text and rich media ads.

By using Google Ads, you can show your ads on one or both of Google’s advertising networks:

• Google Search Network, which encompasses any ads that appear on Google search results pages, including Google Search, Google Shopping, Maps and its various search partners.
• Google Display Network, which covers any website that partners with Google, and other Google sites such as Gmail and YouTube.

With Google Ads, if you choose CPC, you can set your bid (the amount you’re willing to pay for each click) to manual or automatic. With manual you choose your bid amounts, with automatic Google chooses the bid amount for you within your budget. With CPC and CPM you can set your maximum bid amount.

Every day billions of people are taking help of search engine to search best possible answers to every question. PPC management pulls your business upward by ranking your website on top position so that new customers are pulled in to your site immediately.

KBI Marketing takes following process for PPC…

• KEYWORD SEARCH:

The cornerstone of successful PPC campaign in KEYWORD. Choosing a most searched keyword for your PPC would allow your site to the required audience. The starting point of key word search should be related to website landing page. We make sure to harvest relevant keyword and sow it in the web page content. Keywords should be organized in the following terms;

Brand Terms: We make sure to include the Brand name and trademark term on the website or blog content.

Generic Terms: Terms related to e-commerce keywords or service is to be included.

Related Terms: Terms which are not directly related to the products you are selling but is somewhat related to the terms searched by the viewers.

Competitor Terms: Include brand names of competitors offering similar products.

• AD CREATION:

Create best pay per click ad. If you are wasting your time creating unwanted and undesired ad which makes no sense, then you are surely losing a great deal of revenue.  To create a returnable pay per click ad;

• Look out for the audience need that would divert them to click on the ad.
• Highlight the keyword which are mostly sought.
• Create proper landing pages which is related with the ad.
• Make sure you are a part of a knit ad group.

While writing an ad understand the keyword taxonomy and write effective ad text to boost your PPC click.

• LANDING PAGE FORMATION:

Creation of landing page denotes your action. We create landing pages which will be exactly what your visitors are seeking for? We will make sure they get the right information they have searched for. You must also limit the navigation to keep your visitors focused on the landing page. We make sure to un-clutter your page and place value on white spaces. We also optimize the barrier for your landing pages and coherently put the elements and design for the landing pages properly.

• ACCOUNT CREATION:

We will help you to create an account in Google Adwords. If you are looking forward to bringing in new website visitors, incline your online sales, keep your customers inflow moderate then Google Adwords is the best.  This allows you to advertise globally and locally as they google will profusely crawl your site if people are searching for the information which are present in your site.

• TRACKING AND TESTING:

The next thing we do is analytics and tracking. We go through account manager to make use of analytics program in order to monitor site’s performance. We link the Google AdWords with Google Analytics to make sure that all the tracking is in its place and is working correctly. Making use of all available tracking tools allows to manage the account properly without any kind of hinderance.

• LAUNCH CAMPAIGN:

Once we have created ad, we make sure to launch it. We make sure to create new campaign and manage it regularly so that they are continuous and effective in nature. We make sure to continuously analyse the performance by adding PPC keyword, negative keywords, split ad groups, review costly keywords and refine landing pages. With this we make sure to launch effective campaign.

• EXAMINE PERFORMANCE:

As PPC brings targeted and quality traffic to your website we make sure to examine the performance of the created ads and campaign on a frequent basis. We make sure to define your goal, we focus on high performing keywords, filter out low performing keyword, create a negative keyword list, optimize your keyword bids, create compelling PPC ads, put in ad extensions, make ad specific landing page and conduct A/B testing PPC elements.

• ASSESS CAMPAIGN:

We make sure to audit every launched campaign. As we are aware of the fact that PPC ads are the backbone of every search engine we make sure to assess the launched campaign on a frequent and regular basis. We make sure the launched campaigns are well-structured. A dis-organized campaign highly wrecks the chances of getting good inflow of traffics.

We make sure the campaigns are logical, clear and are set up in the best possible manner. We look at the campaign and ad group setting, keyword organization, ad copy, landing pages, Google AdWords account and many more.

Binary IT aims in delivering best PPC service to its clients. We make sure to find out iconic methods and innovative campaigns which outstands your business and service in today’s competitive market. To avail the PPC service from Binary IT kindly contact us!

KBI Marketing undertake the following procedures to manage PPC of your business

• Constantly review and track website to ensure flow of traffic via Google Adwards.
• Target geographic location as per client’s requirement.
• Determine and allocate budget for PPC management.
• Identify relevant keywords and their approximate cost per click.
• Assign an Ad specialist to look after your campaign.
• Get hold of most searched keywords for your business.
• Keep a close watch on competitors.
• Create, Monitor and optimize your Ad.
• Report and Communicate with your agency.
• Take full charge of the paid ad campaign.
• Offer reasonable and affordable plans suitable for every business.

Contact us to get hold of our services and queries!!