Best Ecommerce Traffic Sources For Your Business Store

Best Ecommerce Traffic Sources For Your Business Store

An ecommerce store doesn’t guarantee visitors without any efforts on your part. This is also where new startups fail to get much traction and upscale their business initially. Fortunately, the internet is just the place for those who don’t have the time or the money to get things rolling.

When it comes to driving traffic online, you’ve got to approach the appropriate online channels for the job like the ones mentioned in this article. But in order to make this work, you need to consider your marketing as a funnel with three ingredients:

  • Finding more qualified customers and then convince them to join your site.
  • Encourage your visitors to make the first purchase.
  • Then motivate your customers to buy more from you so they can refer you to their friends.

You must also ensure that you adopt an organic approach to driving traffic as it accounts for almost half of the total revenue of all the channels. So without dwelling in on the what, let’s focus on the how with the following best ecommerce traffic sources:

Email Marketing

One would think that emails would have thinned out by now, but in reality, it is just not as such. Truth be told, email is your go-to weapon for fostering the best relationships with clients. It is a relatively low-cost option with a high return on investment.

If you manage to nail this right, your sales can increase up to 3 or 5 times. Online shop owners send emails frequently and contrary to popular belief, it prompts customers into buying eventually. Be sure to work on your email list as soon as possible.

Emails require just a bit more investment, which comes in the form of personalization and automated emails that then translates to more traffic and conversions.

Create a Welcome email sequence for all the new or recent subscribers. You can send them emails regarding an ongoing promotion based on their behavior and preferences.

Emailing to several people could be quite tiring, which is why an automation tool such as ConvertKit would suffice. It is very easy to use and consists of rich personalization features.


With over 300 million active monthly users, it might soon come to a point where Instagram usurps Facebook as the face of social media. But that is to be expected when you have a platform that allows you to upload colorful pics with special filters and effects.

According to HootSuite, over 70% of the world’s brands are expected to be on Instagram. Instagram has proven to be THE place for brands by announcing a 50-man team in New York just to focus on the ecommerce features for the app.

Put simply, if there was ever a time for you to use social media for marketing, it would be now and with Instagram. By far the best way to grow your traffic and sales from Instagram is to grow your account and here’s how you can do just that:

  • Keep posting regular quality content with three images a day, daily stories and weekly content.
  • Start commenting and liking highly-engaged followers of your rivals.
  • Follow and unfollow the followers of your rivals.
  • Make use of influencer marketing to ride on the growth from other paid account promotion. An effective tool for this is


Online companies make a grave mistake of ignoring live events. Your physical presence is required so that you can create a lot of interest within the target audience. Customers that are acquired at in-person events are said to buy even more.

However live events can be costly as well as time-consuming, so you have to plan ahead about the types of live events that you attend. If your customers aren’t there, then don’t go. Be sure to engage your audience before, during and after the event. The strength of its success depends on the lead follow-up process.

Online events are a good alternative to live events, which works especially if you have a product that needs to be demonstrated. Customers can get a good glimpse of how your product can function in front of them through Facebook live streaming, Periscope, and more.

Another advantage to online events is your ability to lead customers to purchase page. You may not be able to get your sales right away, but at least you will have generated considerable interest.

Search Engine Marketing (Pay Per Click)

Google AdWords used to be a big deal in the pay-per-click business. Once you had figured your campaign out, you only needed to sit back and let the campaign roll on its own. But now, PPC campaigns are too expensive, namely for smaller companies that are just starting out.

The only upside to this method is that it can get a hold of your audience’s attention on the fly. The bad news is that people will likely have not heard of you and will bounce. So you must do something to gain their interest right away.

Even though a Google AdWords campaign could burn a hole in your wallet real quick, they are a tactic to help you learn about the effectiveness of your special offers, messaging, as well as holiday promotions. You can run basic A/B test campaigns to test different headlines, URLs, and landing pages.

Remarketing is also a great way to get in touch with customers. Be on the lookout for tools that allow you to deliver a more polished remarketing campaign.

Search Engine Optimization

Search Engine Optimization (SEO) holds the key to giving you a more organic approach to your marketing campaign. One of the most important tasks with SEO is backlinks. Every backlink you have in your domain gives you a score out of a 100 called a domain rank.

The domain rank lets you know where you are in Google’s search results for specific keywords and how much traffic you will get for your site. How you structure your URL could also have a significant impact on your SEO.

Shopify and other ecommerce platforms will not give you much control of your SEO. Generally, you must avoid using unwanted categories, put in some keywords and be wary of the length of your URL.

Google appreciates pages with detailed information. Make it your goal to update your pages on product pages regularly and include all the necessary details as well as keywords.

Conversion Rate Optimization

If you have a mature brand and have over 600 transactions a month, then you will do right for yourself with conversion rate optimization. When you learn to collect and analyze quantitative and qualitative data, you can learn why some people leave your site without buying anything.

By gathering insights from user experiences, research analytics, and qualitative data (such as surveys and interviews), you can make design changes to A/B test on your site.

Influencer Campaigns and Earned Media

Endorsements help create credibility in the eyes of your customers. People trust products instinctively that are recommended by other people, most specifically with a higher social status and are renowned.

Let’s be honest, you’re not about to get an entire endorsement article from any major publications from the start. You need to start with smaller publications and focus on your story. You continue to pitch by yourself or hire a PR firm to do it.

Understand that many publications will look to present new products in their gift guides. So try and look for opportunities to share your products with the editors of these publications. You may also want to send your product to them beforehand.

Utilize the power of unboxing videos on platforms such as YouTube and Facebook. These are videos that consist of real people who are shown unboxing a certain product package one step at a time. These videos can create plenty of user excitement for your product, even more so if you get a celebrity to do it.

Guest blogging can help you win a link to your site. Look for a site with better page authority than your own. Guest blogging is also a sure way of being a long-term SEO feat.

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While these are only a few of the things that you can do, there are countless others out there as well. It is all about determining what is going to work the best for your personal business model and sticking with it. When all is said and done, you will have the traffic you like in no time at all.

When you buy website traffic, it shouldn’t be a replacement for SEO and other conventional methods of online marketing. It should rather be a tool to support the aforementioned methods in order to give an advantage you could certainly use in the highly competitive online marketplace.

Because we are website traffic experts, we can provide you with quality web traffic. We carefully select a mix of various traffic sources so that we can ensure that you receive just the traffic you need. And most importantly, we can guarantee that we get you 100% human, high quality and targeted website traffic.

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Look back at all of the various best ecommerce traffic sources that can get you some potential buyers for your products and services in the best way possible. If you think I have left out any other important sources, do let me know in the comment section below.

Top 10 PPC Marketing Mistakes (and How to Fix Them)

Top 10 PPC Marketing Mistakes (and How to Fix Them)

To craft a PPC ad that’s so compelling people are happy to click it. It doesn’t happen often.

If PPC has been around since 1996, why doesn’t it happen more often? Why haven’t advertisers perfected the process? Because the landscape is constantly changing. What you learned 6 months ago could already be outdated information.

Making wrong decisions while setting up a Pay-per-click (PPC) marketing campaign can cost you. Your ads, and even your whole account, can suffer as the result of common mistakes that are easily avoided.

That’s why we’ve put together this article, which covers the 10 most common mistakes that PPC marketers make.

Our goal in writing this guide is to increase your awareness of these problems, address the consequences, and discuss ways that you can to avoid the issues.

Mistake #1: Not Knowing the Basics

Before you get started with any new software or program, it’s important that you know the fundamental concepts and formulas and have a solid grasp of how the program works.

Unfortunately, some PPC campaign managers overlook this fact and just jump right in, assuming that they can quickly figure out how everything works through simple trial and error.

Understanding the ideas behind ad ranking, bid adjustments, keyword types, etc. helps you understand how to make appropriate adjustments in your campaigns so that they are successful.

Without this basic knowledge, you can’t become more advanced.

“If you don’t know 2+2, you’ll never get to 4. — Tom Bukevicius, Principal, SCUBE Marketing

Mistake #2: Making Assumptions Instead of Using the Data

When you are setting up your PPC campaign, you may be tempted to use an automated software program or have Google automate things for you. That is not always a bad idea because automation can quickly take a campaign out of control. If you do not monitor and make decisions about each step of the campaign yourself, you may find yourself with a campaign that does not perform the way you intended.

It is always best to make decisions based on data when determining how to run a campaign or ad. That way, you will have a concrete understanding of how different things are working for you or your client, instead just guessing what might or could work.

Remember, every ad campaign is different. When starting a new ad, it is not necessarily a good idea to base it on what has worked in the past. What worked for one campaign doesn’t always hold true for another. And you know what they say happens when you assume. . .

Mistake #3: Spending Too Little or Spending in the Wrong Places

Everyone knows that spending too much on any particular marketing campaign is risky; but spending too little or spending in the wrong places can be just as ineffective. It’s important that you monitor your budget pacing for your campaigns and accounts. Doing so will keep you informed about how much money you have spent so that you know whether you are ahead or behind on your monthly budget.

At SCUBE, we create internal weekly budget and performance reports for each of our clients so we can make sure we are on the right track. This helps us see in which areas we need to pull back and in which we need to push a little more. It also helps us determine whether we are spending in the wrong places, such as in ad type or in targeting the wrong locations.

If you are too narrow in your geo-targeting, your ads will not perform as well as they could, and you will not get as many impressions as you need. Testing and trying different locations and services can open your eyes to a market you hadn’t originally thought about targeting.

Mistake #4: Being Too General in Your Ad Copy

Having broad and general ad copy may seem like a good way to draw in more customers and leads; but it’s also a good way to get your ads neglected by viewers in the search.

Make sure you target your audience to reach those who can benefit from your product or service. Use keywords that make the most sense for the campaign, ad group, ad, landing page, and company to give searchers a more clear and concise look at what you can offer them.

Also, be sure to use facts in the ad copy, not bold claims that you cannot back up like “Best Fuel Injector” or “Most Delicious Pizza.”

It is also possible to be too general with your site links. These are the links you can include at the bottom of your ad. If you are trying to send potential clients or customers to a certain landing page, don’t include links to your about-page or contact-page in the site links. Stick to the original funnel you designed so viewers stay on task and you get the sale or lead.

Mistake #5: Testing Too Much at Once

Testing too much at once is never a good idea because you will not be able to make clear and concise decisions based on your data and you’ll be spreading yourself too thin. With too much testing comes too many different outcomes, and you end up with results that don’t answer your questions.

Rather than test many different factors of your ad campaign together, test just one or two aspects at a time; that way you will have clear results and will be able to determine which features are working and which are not, or which performed better than the other.

Mistake #6: Using Keywords Inefficiently

It is important to use keywords correctly and in the appropriate circumstances. You should always make sure that your keywords are not used in multiple ad groups. Having clarity about which ad groups contain which lists of keywords will make maintenance more efficient later on.

You should also be sure that you’re using the right types of keywords. Too many broad-match keywords may bring in far too many searches that do not relate to your ad. Phrase match keywords, on the other hand, are not too broad and not too exact and are a good place to start.

We also advise that if you use dynamic insertion keywords, you do so with care. Dynamic insertion leaves a space in the ad copy and fills in the blank with a keyword that was triggered. The problem with this is targeting broad keywords could trigger irrelevant ads.

Broad Match Keyword Example

Using broad match keyword “bankruptcy attorney” could trigger “bankruptcy attorney” and “immigration attorney” search terms. When your ad uses the triggered keyword {KeyWord:Bankruptcy Attorney}, it would display “Bankruptcy Attorney” headline for people searching for “immigration attorney”.

It is therefore important that you know for which searches you want your ad to show, and for which you do not, so you can determine what kinds of keywords are best to use.

Mistake #7: Forgetting about your Landing Pages

Overlooking your landing pages could be a big mistake you can make when running a PPC campaign. You can do an amazing job with your campaign, ad copy and set up, but if you lose your searcher at the landing page, you will lose your sale or lead.

Check your quality score. If it is a 1 or 2, the issue may be with your landing page. Visit the page and make sure it’s the best page you can be sending your searchers to. It should clearly present all the information visitors need and should include an optimal sales funnel. Most importantly, make sure that everything on the page is working properly.

We had a client recently who came to us because he was not getting the conversions he expected. When we dug deeper, we found there were a lot of technical issues with the sign-up sheet on his website, and this made it difficult for potential clients to send in a form or follow up.

Small details like a missing link or a minor technical issue could cause your bounce rate to increase and the leads to disappear.

Make sure that your landing page is easy to follow, informative, and accurate to the ad that takes searchers there so you can close the deal.

Mistake #8: Making Big Changes All at Once

When maintaining your campaign, it may seem tempting to make big, sweeping changes to your entire account based on something that happened in a certain campaign.

But even if the evidence points to making a big change, you should do so in small, testable and easily backed-out adjustments. Sometimes, making a big change can cause your campaign or account to spin out of control.

Start slowly when making changes so you know how each small change affects your account.

Mistake #9: Not Improving Your Quality Scores

Your quality score can make or break your campaign. Several different factors can lead to a negative quality score. If your score on a particular ad is low and you do not make changes to improve it, it could negatively impact your entire account.

Low quality scores increase the cost of your campaign and lower your portion of the impression share. You will be paying more for each click and your CPA will increase immensely if you’re not careful.

Either quickly make the appropriate changes to increase your quality score or stop running the ad altogether until you can determine what is causing the low score in order to keep your account from hurting.

Mistake #10: Setting Up but Not Maintaining

Although it may be tempting to think your job is done once you have finished setting up an account, failure to maintain existing campaigns and ads is the biggest mistake a PPC manager can make. It is important that you keep an eye on all the ads and campaigns in your account in order to promote efficiency and keep costs low.

A common mistake that managers make is setting up a campaign or account on a Friday, leaving for the weekend, and never checking in to see how it progresses. Doing this runs the risk of coming in Monday morning to find that you spent way too much money or that you have been getting a different outcome than you wanted.

The difference between running an effective campaign and running one that just ends up costing you in the end is maintenance.


PPC is a simple game that gets more complicated the more you play, just like Blackjack. If you bet on the wrong ad or lose focus of the bigger picture, you could lose serious cash.

If you want to craft PPC ads that are sought after, make sure…

  1. You account for the differences between search, display and social traffic.
  2. You create data-driven personas and tailor your ads for your specific audience.
  3. You’re optimizing for more cash in the bank, not a higher CTR.
  4. You’re using “Target and Bid” for remarketing display ads.
  5. You’re using “exact match” and bid modifiers for short-tail head terms (vs. “broad match”).
  6. You conduct quality assurance on your conversion funnel, site and analytics.
  7. You write ads that evoke emotion to improve your quality score and bring down your CPC.

Just as mobile traffic and desktop traffic behave differently, the different types of PPC traffic behave differently as well.

Common characteristics of search traffic…

  • High intent and level of motivation.
  • They’re actively looking for a solution.
  • More likely to respond to a hard sell.
  • Will likely need only the essential product / service information.
  • Needs a frictionless experience.

Common characteristics of display traffic…

  • Low intent and level of motivation.
  • They may not even be aware of the pain point your product / service addresses.
  • More likely to respond to a soft sell.
  • Will likely need comprehensive product / service information.
  • Needs to be persuaded.

Common characteristics of social traffic…

  • Could be high or low intent / level of motivation, but likely leaning towards low.
  • They may not even be aware of the pain point your product / service addresses, but you can be fairly certain they have it based on advanced targeting options.
  • More likely to respond to a low-effort sell (e.g. submit an email).
  • Will likely only need comprehensive product / service information if the sell is high-effort or high-priced.
  • Needs a consistent experience (copy and design) from social to the landing page.

Of course, segmentation doesn’t end here, but it’s a good starting point. Be aware of how traffic behave differently. Don’t try to serve everyone the same ad / experience.

Reaping the Benefits of Managing PPC Campaigns Successfully

Avoid these ten common PPC management mistakes and you could run a successful campaign that your clients and boss will applaud. What kinds of mistakes have you made in the past with PPC? Share your answers below as well as any questions you may have about PPC management.


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So what are you waiting for? Choose your traffic package today and let us boost your business by sending thousands of real, unique visitors to your website.

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