Best Traffic Sources for Affiliate Marketing in 2019

Best Traffic Sources for Affiliate Marketing in 2019

In all the excitement over starting your affiliate marketing business, beginners often underestimate the importance of sending targeted website traffic to their merchants’ sites.

Strange, given that generating targeted website traffic is really your main job as an affiliate and the only way you will make money as an online entrepreneur on a consistent basis. The merchant has really done all the heavy lifting if you think about it: created the products, set up a back office of marketing support tools, and offered you attractive commissions. Now it’s up to you to find your audience and convert enough of it into paying customers.

At this point, you’re likely wondering what the steps are for getting people to notice you and click your affiliate links, and if you can really do it. Fortunately, regardless of your background, the formula for successful traffic generation works, and we lay out the first part below.

Side Note: New to affiliate marketing and not sure what it is? Put simply affiliate marketing is an easy way to make money promoting other people’s products. Learn more about launching an affiliate marketing business here.

Define and Research Your Audience

You must identify your target audience. Otherwise, you’ll be wasting time and energy driving the wrong types of people (traffic) to the wrong types of products, and your affiliate sales figures will suffer accordingly.

Therefore, figure out what products would give your subscribers and website visitors the most value, or eliminate of their greatest pain and problems. Ask yourself the following questions to speed up the audience identification process:

  • Who are your ideal customers?
  • What are their physical and emotional characteristics?
  • What “language” do they use, i.e. are they more intellectual (analytical) or casual (informal) in nature?
  • What do they like talking about, and who do they admire?
  • Are the product brands and personalities that they identify closely with?

The better you can answer these questions and really have an understanding of who your market is and what they want, the better chance you’ll have at matching them up with products and services they’ll be interested in purchasing.

Haven’t yet decided what market you want to target? This article on how to pick a profitable niche for your online business can help.

Give People a Reason to Come and Listen to You

Even the smallest of niches will have some competition, so it’s up to you to offer people compelling reasons to devote time to what you have to say. What distinguishes you from the hundreds (thousands?) of other affiliates offering essentially the same merchandise? Perhaps it’s your style of delivery that appeals to others. Many affiliates build an enviable reputation by being conversational and empathetic with their audience in a way that earns trust and likeability.

For others, a more information and knowledge-based approach may be more appropriate. This type of strategy works in Health and Fitness, Nutrition, Sports, and various science-based niches. More often than not, though, a combination of social and intellectual interaction with the audience gets your foot in the door. One of the best ways to do this is by starting your own blog as a place for you to provide valuable content and promote affiliate offers.

Another powerful marketing strategy is to focus on building your email list. Building your email list allows you to follow up with the people who visit your website or blog so you can build a relationship with them – get them to “know, like, and trust” you. It also allows you to follow up and promote multiple products that are relevant to your target market; significantly increasing your profits per visitor.

Most beginners will start out as affiliates for smaller products where it’s harder to stand out from the crowd. However, as you begin promoting higher-end products, opportunities to add value with special bonuses that you can create (e.g. e-books, DVDs, special training sessions, etc.) will become increasingly important and necessary.

At some point, you may even consider creating your own digital information products, such as selling your own e-books online.

Deliver Great Content That Produces Results for Your Audience

Good quality content marketing is the foundation of successful affiliate marketing businesses because it highlights your personality and knowledge of the chosen niche. Plus, it insulates you from accusations of crass, “hard” selling.

However, for it to work, you have to avoid regurgitating standard platitudes that flood the internet on a continuous basis. With that in mind, here are some important tips on content and presentation:

  • Be honest. Reputation is critical to long-term affiliate success, so avoid excessive hype and exaggeration. Only promote products and services that will truly help your audience.
  • Ensure that your content adds value to your audience, instead of wasting their time.
  • Don’t be afraid to spend more detail explaining product features and benefits and any personal reasons you recommend a product. Good copywriting is especially important as an affiliate.

Affiliate marketing is a great way to make money on the internet. While some people focus on affiliate marketing exclusively, others use affiliate marketing as just one of many ways to generate income on the internet.

The Best Traffic Sources for Affiliate Marketing

As I’m sure you know, there are myriads of traffic sources out there.

That’s why it’s important that I categorize each one, putting them into separate tiers.

Ready for these awesome traffic sources?

Here’s the full list of the different category types of affiliate marketing Traffic Sources!

  1. Adult Traffic
  2. Mobile Traffic
  3. Search Traffic
  4. Social Traffic
  5. Native Ads
  6. PPV Traffic
  7. Mainstream Traffic
  8. URL Shortening Tools

1. Adult Traffic

Ever heard about adult?

Those famous websites visited by hopeful young lads on the cusp of manhood?

They’re making a lotta people very rich.

In fact, according to Huffington Post, pornographic websites get more monthly traffic than Amazon, Twitter and Netflix combined.

Moreover, something like 30% of all data that’s transferred online is related to porn!

That’s right!

The adult niche is amazingly profitable.

And a great advantage of promoting on adult sites is that the restrictions are less harmful to your affiliate needs.

Now you’re thinking:

“But adult is super competitive because everybody’s playing with adult! The big sharks make it impossible for us newbie affiliates to walk in and eat a piece of the pie!”

No worries?

Why?

Because the volume of traffic is INSANE.

What are the best traffic sources for adult traffic?

There are four names everybody recognizes:

Is there free adult traffic?

Yes!

But the quality isn’t high enough for you to bet big and earn bigger.

2. Mobile Traffic

Wanna buy mobile traffic like a king?

Then it’s your time to shine!

Mobile affiliate marketing isn’t really a trend:

It’s an overwhelming money-fest and a capitalist phenomenon you’ve gotta go for.

It also happens to be the fastest-growing traffic source on this green earth.

Even though some developing countries are still huge fans of feature phones, mobile revenues are going through the roof.

For instance, Facebook’s shares are showcasing a record high value, and this surge in revenue is linked with a consistent dominance in the realm of mobile video advertising.

Google – another tech masterpiece – has had a huge revenue growth.

Thanks to what?

Mobile.

I told you mobile traffic sources were banging!

Google has managed to make nearly 50 billion dollars from mobile in 2017.

So, yeah.

This traffic source isn’t playing around.

On mobile, you can opt for:

  • Popunders
  • Redirects (users land on a specific URL and are instantly redirected to your lander)
  • Push Notifications
  • Banner/Display

You should be careful, though:

There are lots of web traffic sources which have both mobile and desktop traffic.

Always remember to separate these two types, since they convert differently.

On mobile, you can optimize a whole lotta different aspects such as Operating Systems and Carriers.

It may be tough to make sure that your banner ad is being displayed correctly on all the different smartphones out there.

Even so, the mobile realm is out of this world, and it does allow you to explore cheaper ad spends with high revenues coming your way.

3. Search Traffic

What is Search Traffic?

There are two types of search traffic:

  • Organic Traffic
  • Paid Ads or PPC

Organic traffic is unpaid traffic that comes from the search engines.

Paid ads has to do with Google Adwords, which is an advertising service created for businesses which want to display advertisements on Google.

Organic traffic is the best thing of all time.

If you get someone to actually visit your website or ad who’s coming from Google’s organic search listing, the chances of conversion are 7 times higher than if you’d gotten someone coming straight from a paid ad.

Why do paid ads fail when compared to juicy organic traffic?

Because Google has been around for decades and people aren’t stupid:

They’re intelligent enough to realize that you can’t pay to be featured organically.

This means users (or potential customers) immediately respond to organic as “proven”, “officially commendable” ads.

It’s like a digital seal of quality.

When your product happens to be sitting atop of the SERPs for a specific keyword, that basically means Google is tapping you on the back and saying:

“Your product is the bomb!”

Google is simply the most visited website on earth.

It lets you perform keyword targeting, catching search queries like a hawk feasting on mice!

This means you can go super specific, allowing the right users to check your ads.

On Adwords, your Cost per Click (CPC) is determined bearing the keyword you’re bidding for in mind + the relevance of your website and of your ad to that specific keyword.

Google Adwords is user-friendly, and provides the tools you’ll need to be able to monetize to the max with remarkably effective campaigns.

Summing up, getting organically ranked for your chosen keyword is definitely gonna allow you to use the most famous, best-converting, and consistently profitable traffic source around – Google.

Are there other online traffic sources for search traffic?

Sure!

You can promote on Bing, Baidu, Gigablast, DuckDuckGo, Yandex, Yahoo, etc.

The problem?

Since Google controls about 65 percent of search, this also means Google offers you more chances for you to monetize traffic like the best of them.

There’s power in numbers, right?

4. Social Traffic

Social media ads are awesome ways for you to monetize.

Traffic sources such as Facebook, LinkedIn, Twitter, Snapchat, Pinterest and Instagram are packing some serious revenue and you don’t wanna miss out.

When it comes to social traffic, targeting is king!

You can target based on interests, location, demographics, age, etc.

Let’s say you create a Facebook Ads campaign targeting Spaniards living in Canada who are aged between 27-56, and have “Bullfighting”, “Chess” and “Car Tuning” listed as interests.

Facebook has an amazing algorithm that’s sure to only show your campaign to those highly-specific users.

Impressive, right?

You can check data in amazing detail, getting to know how many of your users are “Outward Bound”, how many consider themselves to be “Country Enthusiasts” and so on.

Facebook provides a huge amount of data on your reports.

Facebook Audience Insights helps you perform your primary research.

Then, what?

Optimize based on the data you get on your report.

Moreover, if you manage to insert the Facebook pixel on your offer or lander, go for it.

Summing up, social ads ensure you can efficiently segment and target to make sure your ads are seen by the EXACT kind of users/customers you want them to be seen by.

Moreover, since Facebook and other social media platforms have billions of users, scaling up on social media advertising is easy stuff!

5. PPV Traffic

Wanna be a pay per view affiliate?

Then what the heck is PPV traffic?

PPV traffic stands for Pay-Per-View traffic and this basically means that you pay an advertising network every single time your ad or website is shown to a given user.

This traffic source is also known as CPV (Cost-Per-View.)

These traffic networks manage to install toolbars on a user’s computer and are not to be confused with PPC traffic sources.

Why do these networks install toolbars on a user’s computer?

So that the network can effectively earn money by advertising pop-ups on those computer screens.

It’s toolbar traffic mania!

The advertiser bids on a certain site and when users reach that site, they’re welcomed by an annoying yet profitable ad.

There’s also the possibility of keyword targeting.

Imagine you’re on a gaming website.

You write “Candy Crush.”

A pop-up appears, just because a shrewd advertiser put money on that set of words.

When users type in that specific keyword, the ad will appear and the money will enter the pockets of the PPV network.

Does Candy Crush get something from this?

No!

That’s genius!

Awful things about PPV advertising networks:

  • Margins are not what they used to be. You can thank intense competition for that
  • The quality of traffic is not up to par
  • The minimum deposit required is huge, as you’ve been able to see
  • There aren’t a lot of PPV traffic sources. Reduced choice = a market that’s kind of a cartel

Great stuff about PPV traffic networks:

  • Cheaper targeting. You can bid on URL targets like a master
  • Simple landing pages that even a bozo can understand
  • Restrictions are seldom and the guidelines are a bit more relaxed

6. Mainstream Traffic

Mainstream traffic is all the traffic which can be seen by the general population.

These are PG-13 ads that nobody’s gonna be offended by.

Therefore, it corresponds to about a trillion offers you can work with.

There are many awesome mainstream traffic verticals you can go for such as Mobile Content, Gambling, Nutra, Dating, Travel, Mainstream VOD, eCommerce, or Finance.

7. URL Shortening Tools

I bet you don’t believe me but it’s true.

URL shortening is a famous technique you can find online.

Basically, it allows a URL to be made much shorter, still becoming able to direct users to the page they wanna go for.

You’ve probably heard of Bit.ly, or Google URL Shortener.

However, there’s a somewhat peculiar but still profitable platform which monetizes shortened URLs with panache, which is Adf.ly.

By using the shortened URL, publishers get to make cash based on the users who happen to visit the link.

As soon as users open the link, they’re treated to 5 seconds of an ad.

Then, they’re allowed to actually skip that ad and move onto the shortened URL.

This’s known as Interstitial Advertising.

I bet you don’t feel satisfied and wanna know more about URL shortening monetization, right?

How to Start Promoting Ads on Traffic Sources?

best affiliate platforms to make money online

Select only ONE traffic source for starters.

Make sure to go for an ad network with credibility in the market.

Remember to insert some cash into the ad network.

It’s crucial that you both get your money and pay up when needed.

This will be HUGE when the time to scale up comes around.

Wanna invest less than my recommended 200 bucks?

That’s pure nonsense!

Why?

Because you won’t have enough money to run a decent campaign.

This means you won’t be able to collect enough data that could actually help you perform strategic changes during the optimization process.

Then what?

You know how you need to fit in when in high school and form a clique so you can get adolescent news, and have humans to hang out with?

Make sure you create a bond with your Account Manager.

Conclusion…

Landing pages are like sales people, make sure to use their potential to it’s fullest. Good landing page can turn a -50% loosing campaign into +50% money maker.

Whatever you run in Affiliate Marketing, always use a TRACKER, it’s a crucial part of the AM business and no campaign is perfect without it.

TIPS :

1. Before putting your campaign live, make sure you test the link yourself. Check if all works the way you want it to.

2. When starting a campaign, don’t try to bid high straight away. Double check your bid amount, watch out for typos.

3. Do not forget to use daily budget and impressions Cap. Start low and watch the campaign when it starts so you can react quickly in case of some problem.

NOTE: You will definitely be loosing money with your first campaign, it’s absolutely normal, don’t let it discourage you!

There are a bunch of awesome internet traffic sources which can effectively help you promote ads and monetize like there’s no tomorrow.

Even so, just because there are a lot of desserts available in a downtown restaurant, that doesn’t mean you have to eat 10 different desserts like an obese maniac who’s seemingly okay with precocious diabetes.

What to do?

Keep reading about the best traffic sources, start checking Mobidea Academy’s updated list of adult ad networks, and then play the game with intelligence, ability to analyze, and some appreciation for risk-taking.

It’s all about learning what you want to promote,

picking the right traffic source for that specific promotion,

becoming ready to buy traffic that converts….

Needless to say, you also ought to be careful when you choose the option to buy website traffic. You see, what you need is the kind of traffic that’s of great quality, too. You need to attract website visitors that are relevant to your site. And this is precisely why, when choosing your traffic provider, you’re really going to need to do significant research as to what the company is capable of delivering.

Web Targeted Traffic is the warehouse for a website for buying targeted website traffic.

– 100% REAL HUMAN TRAFFIC
– 60 MILLION VISITORS DAILY
– 180 MILLION PAGE IMPRESSIONS
– 24/7 LIVE STATISTICS

buy high converting trafficKey Benefits are:
Trackable by all tracking systems
This means no matter what tracking systems are being used, you will be able to verify the traffic on your site.
Perfect for Amazon, Etsy and eBay accounts as well!
√ Great Time-On-Site Averages
This is one of our most engaged types of traffic. Average time spent on site is between 1-4 minutes.
Low Bounce Rate
With the amount of time each visitor spends on a site, you can be sure they are engaged.
Many visitors go multiple pages deep within a site (as long as it is designed well), which lowers your bounce rates.
Double Verify Protection
DoubleVerify authenticates the quality of digital media for the world’s largest brands ensuring viewable, fraud-free, brand-safe ads.
Instant Activation Time
Your ads start running once we place them with fast approval times compared to other traffic types.
No Restrictions
We welcome all types of ads. Whether you have sound, pops, java alerts, tech support offers or frame breakers, your ads will be accepted.

All Guaranteed Traffic Campaigns Come With:

  24 hour Unique Visitors
Our website traffic is unique per 24 hours, which means that we don’t count the same visitor more than once within a one day period.

 Real-Time Stats
You will be provided with real-time stats so that you can keep track of your campaign’s progress and website traffic delivery.

 Full Size Page Views
Our pop-unders automatically maximize to the visitors full screen resolution for optimal viewing and better results.

 30 Day Guarantee
We guarantee that the amount of website traffic that you order will be delivered within 30 days or we will issue you a pro-rated refund.

 Ability to Pause
If you don’t want your campaign to run during certain times, then you can simply pause it.

  Daily Cap Settings
Our Daily Cap feature allows you to set the amount of visitors that you want to your site within a day.

 Ability to Switch URL
Have two URLs to promote?  Switch between URLs with ease in the middle of your campaign.

 Option to Recharge Account
After you already have a campaign activated, there is no need to re-order through our site, simple recharge your current account.

 Ability to Change Category
If you order Targeted website traffic, then you can switch your target category mid-campaign without having to order a whole new campaign.

 No Hidden Fees
Purchasing from WebTargetedTraffic is hassle free with no recurring billing or hidden costs

No matter if you are small, medium or big company who is created to make their web existence on top websites or you are a company who needs to get the advantages against their competitors, we have generally the most perfect web traffic services for your website!

Are you looking for a hands-off traffic formula that gets you traffic real quick without taking you through the hardcore hassles? If so, then Web Targeted Traffic is one of the traffic sources that you should be looking into. We have been serving our customers and clients with web traffic for over a decade and they always come back for more every time. This is because we give them high quality traffic that gives them conversions.

From blue chip companies to small business websites, we have mastered the art of traffic generation that beings results. Regardless of your niche, age or gender, we are here to deliver the best traffic to your website. To get targeted website traffic, we have a highly sophisticated system that lets our advertisers target various audiences based on a number of factors.

Sounds cool, right?

WEB TARGETED TRAFFIC stands firm on their belief that each client should only be given high quality online website visitors, no questions asked.

Buy targeted traffic that converts. Increase your website traffic today with our range of affordable traffic services. Get targeted website traffic today!

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high quality seo servicesWhether you are a well-known company or sole online business, Web Targeted Traffic is the most budget friendly way to reach your desired audience, get leads, boost sales, found new customers and generate brand awareness.

They deliver millions of targeted traffic on daily basis to our clients websites. Thousands of happy clients already. There packages are tailored-fit to any business to ensure that specific target audience are reached.

This traffic is of the highest quality and will add great exposure to your website and brand.

The result will be 100% real visitors who are actually interested in learning more information about a website such as yours!

WebTargetedTraffic.com is The Best Rated Website Traffic Seller of 2018Read our reviews here!

Check our Certificate of Website Traffic here…

So what are you waiting for? Choose your traffic package today and let us boost your business by sending thousands of real, unique visitors to your website.

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Best SEO Strategies & Tactics That Really Work in 2019

Best SEO Strategies & Tactics That Really Work in 2019

Link building has long been the most volatile field in SEO. There has been much misinformation and rancor over the best way to build links, how quickly to build links, which links to build, and even whether or not to attempt link building at all.

What is SEO? 

Let’s start by taking a look what search engine optimization actually is. Search engine optimization (SEO), according to Wikipedia is:  the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. Let’s translate that to everyday language:SEO is the process of optimizing your online content, so that search engines show it at the top of the search engine page results (SERP). What does that mean? It means that if, for example, you have a website that sells handmade jewelry, you can use SEO methods to optimize your website, making sure that when someone searches for handmade jewelry your site appears at the top of search results. Here’s an example of search engine results page (SERP):

Depending on the keyword, the first 3-4 top spots will be usually taken by paid search ads, and below that you will see un-paid (“organic”) search results. Every time you search for something, search engines like Google, Yahoo! or Bing will show you relevant results based on a number of criteria: your search query, location and so on. But SEO is not simply a tool for getting free traffic to your website. Sure, that’s one of the main advantages, but the whole idea behind it is (or should be) is to optimize your website for search intent. Search intent is the reason why somebody starts a search query. In some cases it can be simple: if someone searches for “buy DVD’s online” that person is most likely looking to buy DVD’s online.

On-page and off-page SEO 

There are two broad categories of SEO: on-page SEO and off-page SEO. On-page SEO refers to all Google’s ranking factors that are determined by directly looking at the page you’re trying to optimize, such as: headlines, HTML tags, content, keywords etc.Off-page SEO refers to all the variables Google looks at, which are not exclusively in your hands, such as: number of links to your page, social media mentions, guest blogging etc. Both these elements are important in SEO strategy.

Don’t be afraid of link building. No, you shouldn’t be pulling any old-school link wheels, but neither should you be afraid of creating and unleashing a link-building strategy.

Unlike in the past, when a link was a link was a link, effective backlinks today share a few key characteristics.

First, they occur naturally. Rather than being compelled to add a link to your site for whatever reason, website owners link to yours because your content is too terrific to pass up on.

What makes a backlink high quality is subjective, and every SEO consultant will have at least a slightly differing opinion on the topic, however, most would agree that a good quality backlink would be comprised of several of the factors listed below, and that a backlink that ticks all of these boxes would be the perfect backlink.

It would be unrealistic to expect all of your backlinks to be perfect, and just because a backlink doesn’t meet all of these criteria it doesn’t make it low quality. If you can get a backlink to your business’s website that ticks at least a few of these boxes then it’s definitely worth having in your site’s link profile.

  • From a relevant source

Search engines want to provide relevance in their search results, and so it’s logical that relevance is a consideration when they evaluate backlinks, which are the primary factor affecting where sites rank in their results. A backlink can be relevant on different levels. Search engines consider the overall relevance of the linking site, the relevance of the specific page with the link on it, and the relevance of the content directly surrounding the link.

  • From a trusted source

It’s logical that a high quality backlink would come from a high quality website, and that a high quality site would also be a very trustworthy site. To determine if a website is trustworthy, search engines use a set of trusted seed sites (for example, Wikipedia, BBC, The Huffington Post, etc.), which they know for sure are high quality and which are difficult to get links from. The fewer the number of links away a site is from one of the seed sites, the higher its TrustRank is, and the higher the quality a link from that site is.

  • Sends traffic

This aspect of backlinks too often gets forgotten about. The original purpose of links, before the time search engines started using them as a factor in their algorithms, was to add value to a page by directing visitors to resources relevant to the topic of that page. Visitors still click these links as often as they did when the internet was first created, and having a link in a prominent position on a highly visited page makes it high quality because, regardless of rankings, it will bring your website a continual stream of targeted visitors.

  • On a page with PageRank

PageRank (PR) is the most basic and obvious measure to use when assessing the worth of a backlink – the higher the PR of the page where the link is located, the higher the quality of that link. PR can be a misleading metric though. All webpages start off with a PR of 0 (or n/a to be precise) and the PR of a page can rise and fall over time. Also, the PR value that Google displays for a page is only updated for the general public every 3 or so months, but within the algorithm it’s updated constantly. So, the PR value you see is only an estimate, and could well be a point or 2 off of the true PR.

If a backlink to your business’s website is included on a page that links to high quality sites, especially ones in the same niche as your site, then it indicates to search engines that your site should be put in the same bracket as those high quality sites. If the other links on the page are to low quality sites, then your site won’t necessarily be classed as low quality also, but rather search engines may opt not to include those links as a factor, either positively or negatively, in their ranking calculations.

  • Not reciprocal

Link exchanges were widely abused in the past, which resulted in the value of reciprocal links being reduced. Reciprocal links do still have value, and there’s certainly no risk of a penalty being applied as a consequence of them, however, if you’re looking for a backlink of the highest possible quality, then it should come from a website that you’re not also linking to from your own site.

  • Not easily acquired

The more easily you can acquire a backlink, the less value it will likely have. The chances are that if you can get it a couple of minutes, or with a couple of clicks, then thousands of people will have done it before you and thousands more will do it after you – including your competitors if they take the time to review your site’s backlink profile. If a competitor replicates one of your links then the value of that link to you has been neutralised in your head-to-head SEO contest with that particular competitor.

  • Not paid for

Paid links can, and often do, improve rankings, however, they can’t be classed as high quality backlinks because of the risk they carry. Search engines explicitly say that purchasing backlinks for the purpose of improving the rankings of your website contravenes their guidelines, and that websites found to be doing so may be penalised. The payment doesn’t need to be made directly to the website linking to you either, it can be via a 3rd party linking scheme, such as a blog network.

Best SEO Practices That Really Work in 2019: 30-Day SEO Action Plan

The first step in your 30-day plan is to identify authority websites relevant to yours.

You can easily use Google for this. Use search operators to zero in on suitable sites more quickly. For example, use site:.gov, .edu, or .org to limit your search to such sites.

Search for the keyword of your choice to find sites that rank highly for it, and go from there.

Another option is to use the Moz SEO toolbar, which is offered as a free extension for Firefox and Chrome.

It displays useful metrics and information about the site you are currently visiting, including its page authority, domain authority, links, and a general analysis of the page itself.

What to offer

Okay…so far, so good.

Here’s the rub, though: You can’t approach these authority sites without offering anything in return.

Since your website is brand new, what can you possibly offer?

I hate to break it to you, but you should ideally build up a decent content library before attempting to solicit backlinks from authority sites.

Luckily, the content doesn’t have to rank well. It just has to be top-tier in terms of the quality of the information it provides.

Prior to launching your site, devote a few weeks to developing a small arsenal of content. When the time comes to work on your link-building strategy, you’ll have stuff to offer other website owners.

After all, why would they link back to you if you have nothing for them to link to in the first place?

Making contact

When it comes to approaching website owners for backlinks, you already know what to do. Navigate the site in question to track down contact information.

If you can’t snag an email address, use a contact form.

Don’t be blatantly promotional. In fact, you might even hold off broaching the subject until you’ve had a few exchanges.

Flattery will get you somewhere, so try breaking the ice by complimenting the site owner on a piece of content.

Later, show them some of your stuff, and suggest swapping links.

1. Blog – A LOT

According to HubSpot, companies that blog on a consistent basis have up to 97% more backlinks than those that don’t. From day one, commit yourself to posting new posts consistently.

Quality still counts, though; so, create a schedule that allows you to post regularly while offering readers real value.

2. Offer free resources

You’ve got something to offer free, right?

Like you, other website owners are always looking for useful, credible sources of information. There’s no reason why you can’t provide it.

Create a library of white papers, e-books, and other pieces of content that provide detailed, useful, and well-researched information.

Offer these resources free, but make one small request: credit in the form of a link back to your website.

Alternatively, offer the content free as long as it’s directly linked to from your site.

3. Become a PR whiz

When they’re done properly, press releases can effectively plant seeds for new backlinks to your site.

By “properly,” I mean that they provide newsworthy information and that they include a non-promotional link back to your site.

Reserve press releases for truly newsworthy events.

You should have plenty to go on with a new site since so many things are in the hopper.

4. Create and share infographics

Breaking up text with high-quality images is smart.

Not surprisingly, there’s a strong demand for top-notch images online, and infographics are especially popular. Build a library of infographics that relate to your industry or niche.

Whenever possible, create an infographic for an important trending topic that affects your industry or business. Readers love to share newsworthy graphics and use them as a form of social currency on social media.

 

Sprinkle in a bit of SEO to ensure your infographics are easily found through the search engines.

People will want to share and use your infographics. When they do, organic, high-quality backlinks to your site will ensue.

5. Develop charts and tables

Humans are visual by nature, so charts, tables, and other visual representations of data tend to go over very well.

Load your site with tables and charts pertaining to your niche to plant the seeds for more backlinks.

You don’t have to be a data scientist to make this happen. Find reliable sources of information, and put their data into graph or table form.

Use a site such as OnlineChartTool.com to quickly and easily create eye-catching charts and graphs others will gladly link to.

6. Build an image library

Website owners are always looking for images in general—especially if they are offered free.

Make sure the images are of high quality. If you don’t possess the skills to take excellent photos yourself, you need to be willing to hire someone who does.

Post each image on its own page. Include a detailed description, and use SEO best practices to increase the odds of it ranking well in Google Image Search.

Include a form for quickly grabbing the file and link code to ensure you get your links.

7. Repurpose effective content

A quick note: never, ever copy content from the Internet.

I’m not just saying this because plagiarism is wrong; I’m saying it because Google will penalize you so hard that your site may never recover.

That being said, there is nothing wrong with identifying useful pieces of high-ranking content from other sites and repurposing them to suit your needs. But make them truly your own by optimizing them to be relevant to your website.

And don’t just repurpose text-based content as text-based content.

Take a text-based piece and turn it into an e-book, an infographic, a video, or some other form of media.

8. Fill a gap

Yes, the Internet is jam-packed with content.

Chances are, much of what needs to be said regarding your niche or industry has been said. Still, others have surely overlooked important topics. Identify those gaps, and fill them with high-quality content of your own.

Similarly, look for gaps in the types of available content. For example, perhaps there’s an overload of posts and articles about a subject but no in-depth pieces or e-books.

Be the first to provide them, and you will reap all kinds of great link karma.

9. Interview influencers

Seek out influencers within your niche, and create a roundup post.

Such a post essentially includes several links to several different influencers while covering a specific subject.

A great way to round out this type of content is by interviewing the influencers in question. After finding key influencers, follow them on social media. Interact with them to establish a relationship, and then approach them about interviewing them.

Even very busy influencers can usually take time to answer a question or two via Twitter or another social media site, so this is a worthwhile option to consider.

10. Scope out the competition

What kinds of backlinks do your competitors have?

Chances are, you could benefit from receiving links from similar sources too. Do a little sleuthing to discover who’s giving them link love.

Use a site like SEMrush.com to track down your top competitors based on relevant keywords. Next, input each competitor’s URL into a site like OpenLinkProfiler.org.

You’ll get a list of links to your competitors’ sites, and you can follow them to see where you might want to concentrate your efforts.

11. Try broken link building

This technique is especially valuable for new websites.

Put simply, you seek out broken links on relevant websites and approach site owners with replacement content they can link to instead.

Since 404 pages can negatively impact a site’s ranking, website owners usually appreciate being alerted to the issue. Use something like the iWebTool Broken Link Checker to search a specific URL for dead links.

Contact the owner, but make sure you have something for them to link to instead.

12. Make useful comments

In the old days, conventional wisdom said to post links back to your site in comments sections to boost your link profile.

These days, that comes across as spam, so you need to take a subtler approach.

You need to keep up on industry news anyway, so get into the habit of regularly reading relevant blogs and websites. When you have a useful comment to contribute, do so.

When someone comments on your site, acknowledge the comment!

Chances are, they’ll remember the gesture and reciprocate in the future. Even if they don’t, it’s good karma.

13. Write guest posts

As you already know, generating enough content for a business isn’t easy.

Site owners are often happy to be offered free content for their sites, and you can do so by offering to create guest posts and articles for them.

Get to know a website or blog before approaching the owner. Make sure your content complements theirs. Have a unique angle or insight to offer, and then make your pitch.

One more thing: reciprocate by offering to let them guest-post on your site too.

14. Harness the power of social media

Your site is new, so your social media game has to be strong.

Whenever you create new content, promote it across all social media channels. Even if each post generates only a few shares, the odds of backlinks being generated increase.

Later, don’t be afraid to promote old content on social media again. You may have new followers now, so it certainly doesn’t hurt.

15. Keyword Selection – keyword selection is probably the most important part of the entire process. Thankfully, there are some readily available tools that can make the process a lot easier. SEMrush is one such tool that will allow you to see what keywords your competitors are ranking for and how much traffic they estimate each keyword is sending to their site.

If you are new to finding keywords, this is one of the easiest ways to find some quality terms to target, but I also suggest checking out the keyword research guide from Brian Dean before settling on your target keywords.

16. Competitive Research – Identifying your top competitors is also very important. Finding sites that rank for the terms you wish to target can help you develop a roadmap to follow. The best way to find “online” competitors is to complete various searches for your products or services (in your area if optimizing for local SEO) and then record the sites that appear the most often. Those sites are likely to have a strong SEO strategy. You should review the keywords, citation profile, link profile, meta data and the content of competitor sites.

17. Google Analytics Setup – Analytics will provide you with a wealth of information about the progress of your website. Traffic, conversions, user behavior, popular pages, and so much more can be collected and reviewed for free. Google also offers free training for Analytics so there is no excuse not to set up and use it!

18. Google Search Console Setup – Search Console allows you to view which pages on your site Google has indexed, what terms people are searching to find your site, and it is used to notify you if your site is hacked or manually penalized. Set it up and verify your site, then re-visit in the near future when it comes time to submit your sitemap.

19. GMB SETUP – If your business has a location that customers can visit, you should setup a Google My Business listing. If you want to rank in the local search results, it is vital that you complete this step. To register visit this page and follow the directions: https://www.google.com/business/. Take the time fill in each field with as much detail as possible, this will save you time in the future. (Image source, Google.)

20. Website Technical Audit – There are a number of issues that your website could have (too many to list) so you need to run or have someone run an audit to pinpoint the exact issues your site has. SEMrush offers a good site audit tool, Screaming Frog is nearly the industry standard and Website Auditor from SEO PowerSuite is also a great option. More importantly, take advantage of the educational material from each service to understand the results and how to correct them. If you are not familiar with website coding, you may need the help of a web developer to correct some of the issues.

21. Website Speed Review – Site speed is important to Google and people trying to visit your website. GTMetrix is a free tool you can use to scan your website and make sure it loads quickly. If your website has speed issues, the tool will outline them so that you can correct those issues. Again, a Web developer may be needed to correct some of the issues if you are not familiar with coding.

22. Link Audit – Low quality backlinks can cause website penalties, de-indexation, or at best, can act as an anchor, reducing the effectiveness of new links built to your website. Additionally, knowing a websites past is the best way to plan for the future. Link Research Tools is a good option but you have to set it up correctly for maximum results. If you are new to SEO, you should enlist the help of a professional for this critical step, if you are more advanced, make sure you closely check the anchor text ratios, look for links with “money keyword” anchors, and links from sites that are not indexed.

23. Create and Upload a Disavow File – Upon completion of your link audit, a disavow file should be created and uploaded to Google Search Console. This is a more advanced activity so, if you have a professional complete a link audit, you should also have them create and submit the disavow file for you. If you want to tackle this yourself, check out  The Complete Guide to Disavowing Links for Google and Bing.

24. Content Audit – There are a number of reasons why you should audit the existing content of your site. Poor content can lead to content-related penalties and poor user engagement, all while making it difficult (if not impossible) to rank. While auditing the content on your site, you should be comparing content length and keyword density to that of your competitors.

You should also make sure that you have pages targeting the keywords you identified during keyword research, and if not, add them into your content calendar to be created. If you are ready to go beyond those basic steps, check out this content audit guide from the Moz blog. As you complete the audit, be sure to make simple spreadsheet that allows you to pair keywords to specific URLs, this is often called a keyword map and it will help you keep things organized in the coming months.

25. Page Title & Meta Description Reviews – Upon completing your content audit, you should have a good idea of which pages will target which keywords. This is where competitor research can once again come in handy. For each page on your site that you want to rank, check out the page titles and meta descriptions for the top 5-10 ranking pages. Here are some questions to get you started.

  • Do titles all start with the main keyword?
  • Are more than one of your competitors targeting the same long tail keywords in their title?
  • What pain points are they touching on in the Meta description?
  • Are multiple competitors highlighting the same feature or benefit?
  • Are there paid ads for those keywords?
  • What features or benefits are being promoted most in the paid ads?

Gather all of that information and it will create a basic roadmap for you to follow. That is not to say you should copy your competitors directly, just that you should take note of the key points and include them in your own titles and Meta descriptions to entice more people to click.

26. Corrective Planning – Once you have gathered all of the information you need to start optimizing your website, you need to plan out how you will go about correcting those issues. This will be largely dependent upon your knowledge prior to conducting the audit and how much free time you have each month to work on these issues. Moving forward, you should map out the following:

  • What technical SEO issues were discovered? Will you correct them or hire someone to make those corrections?
  • What issues are slowing down your website load times? Is correcting those within your skill set or should you hire someone to assist in making those changes?
  • How was the backlink health of your website?
  • Do you need new links to replace disavowed links?
  • Do you need to dilute your anchor text ratios?
  • What content needs to be created?
  • What existing pages need more content?
  • Do you need website pages or blog posts?
  • How many page titles and meta descriptions need to be modified?

27. Optimize your website 

Search engines don’t just read your website’s text – they also read your code. Optimizing your code is a crucial part of on-page SEO. There are eight elements of code you need to need make sure are optimized. These are:

  • Title tags
  • Meta tags
  • Headings
  • Sitemaps
  • Domain name
  • URL structure
  • Site structure
  • Alt tags
  • All these elements of code contribute to overall ranking. The better they’re optimized, the more “points” you get with Google when it crawls your page.

28. Find and Fix Broken Links

404 error example.pngWe’ve all clicked on a link only to find a 404 (file not found) error. It can be incredibly frustrating — for human users and search engines alike.

These 404 errors are most commonly caused by broken links, which are hyperlinks that director a reader to an incorrect or nonexistent URL.

Broken links aren’t only a frustrating problem for readers; search engines will find all 404 errors on your website, too. The more errors an engine finds, the less well maintained it assumes your page is and the lower your ranking will be.

29. Refresh Your Redirects

Redirects are simply part of operating a website, they’re pretty much unavoidable. But if you’re smart about it, they don’t have to hurt your rankings.

Status code 302, a temporary redirect, is the most common redirect. They’re used a lot during server relocations, redirecting URLs until the new server is established. The problem is that they’re often left permanently, even though there is a unique status code for permanent redirects: 301.

Review your redirects, keeping only the 302 redirects that are truly temporary, changing the rest to 301s.

30. Strategic Link Building

Now that you know links are important you need to get a lot more of them.

But, you don’t want just any links…

You don’t want Spammy links that have no relevance at all to your site. Don’t fall for the shady operator on the net who is like a street corner hustler whispering “Pssst, hey buddy I got some links for you…. How much you got?”

Most people forget that it’s not just about quantity it’s also about quality

What’s this mean?

Well, good ‘ole Google the ever-watching deity of the net has decided that when links are easy to get, or come from forum spamming or other means that it will devalue them…

and so, directories and other sites are no longer as highly valued by Google.

Top ranking websites have good link diversity which means that links come from many different places and not just several spammy sites over and over.

In addition, links need to come from high DA websites.

What you need are a large number of diverse links from high DA sites in order to get a boost in SERP results

Let’s talk about some proven ways to get these kinds of links:

  • Round-up style content is excellent for this – That’s a post that sites multiple top influencers in your niche or field.

These type of posts have been shown to get more backlinks.

So, find and publish input from influencers in a roundup style post both to get links and as a way to produce great content.

Here’s another method to rank higher:

  • Write quality content more frequently.

Both quality and frequency play a role in rankings…

According to HubSpot, companies that post blog posts more frequently get more traffic.

In addition, you get more inbound links… The reason for this is that you are creating a reciprocal cycle in which you rank more highly in google and as a result get more traffic and more links.

  • So, if you can’t compete with links compete with posting frequency.

It’s a great strategy to generate more traffic and make up for a lower rank.

Here’s an equation for you:

  • More Posts=More Indexed Pages=More Traffic

As soon as you develop content, it is possible to campaign for links to boost that content.

You can outperform sites with multiple approaches.

You can outrank competition for one article or you can write five articles which can generate more traffic. If I were you I’d focus on generating more traffic.

Now comes quality:

As a strategy to increase profit Google is focused on creating the best possible user experience for their search engine.

They care about quick, effective and relevant content delivery free of Spammy results for their users.

If they don’t do this then one of their competitors such as Yahoo or Bing will eat their lunch.

Googles understands that if someone modifies their search engine results after the first search that the content was not as relevant to the user.

Also, if someone sees your article and quickly clicks away from it google knows about it – Remember the dwell time metric.

This means that you need to care deeply about the consumer experience for your content, in the end, that’s what Google cares about too.

It means stop keyword stuffing and start writing quality content or get someone else to write it for you.

You need keywords in your content, but keyword stuffing is out and you also have to be careful of over-optimization which is when your content looks like it was written for the search engine and not the user.

Look, we’ve all been there we just have to stop going there…

A key understanding with modern SEO and increasing rankings in SERPs, is that now you need to have an understanding of copywriting and writing appealing content.

That’s all there is to it. If you have any extra 20-50 hours this month, follow the checklist above and your site will be in a lot better shape than when you started. If you don’t have the time to spare, you know what to do. Either way, SEO is very powerful means of marketing for small business and failing to take action will cost you big now and in the very near future.

Conclusion

Additionally, just because you rank well for one keyword or key phrase, does not mean you will rank well for a similar key word/phrase. And remember that Google is constantly updating their ranking algorithms so today’s rankings may not equal tomorrow’s rankings.

Expect to see your site move up and down in the rankings on a daily or weekly basis – it may even drop from the rankings altogether. This is why SEO should always be ongoing.

Remember, your competitors are likely following the same protocols you are. They are likely optimizing their web presence using the same methods you are using. Keep blogging and getting links. Improve the content you already have on your website. A lot of diligence and patience will prove to be worth it when you get that coveted spot at the top of Google page 1. Depending on your business, it could literally be worth millions of dollars in revenue. Something that valuable will never come easy.

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None of this matters if you rank behind your competitors. That’s the point, right? Outrank your competitors in Google’s search results?

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Buy Targeted Traffic That Converts To Sales

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What Are the Major Factors in On-Page SEO in 2019?

What Are the Major Factors in On-Page SEO in 2019?

Many studies have been done, and a lot has already been written, about how to improve your chances of getting high Google rankings for your website in 2019. These studies have thrown up some very interesting conclusions.

One of the most surprising observations to come out of the studies is that social signals will play an increasingly important role in Google’s ranking algorithm. Some have even argued that the combined impact of social signals will surpass backlinks as the dominant overall ranking factor. If this is true, then it’s possibly the biggest fundamental shift in how Google ranks sites in the last decade.

But this doesn’t necessarily mean that businesses or websites that don’t have linked social media channels will not be ranked by Google; it just indicates a relative growth in the importance of social signals over other factors.

On-page factors will continue to be of massive importance in determining how well your site ranks. The key things that you need to consider are as follows:

  • In general, the shorter domains and URl’s rank better than longer ones.
  • Sub-domains are slightly harder to rank than main domains.
  • Placing the keyword early in the title is four times more important than having it in a domain or URL.
  • Including a meta description, H1 tag and H2 tag all have a positive correlation.
  • You should include your keyword in the meta description title and body of the content.
  • Keyword density is not important anymore.

Let’s also take a look at on page content, which is something else we have great control over and it provides the perfect ranking foundation. The following are key things to consider to rank your site in 2015:

  • Longer content generally ranks better (provided of course the quality is good). You should aim for a minimum of six hundred words but I would encourage a thousand.
  • Try and include relevant images and videos where possible.
  • Don’t add external links that use a keyword that you want to rank for. For example, if you want to rank for how to start a blog, don’t add a link to another website with that anchor text.
  • You should also create internal links from other pages with keyword focused anchors. So find other pages on your blog and add internal links with the keyword you want to rank for to that page. You should also link the page to itself with your target keyword.

Not surprisingly, Backlinks will continue to play a big part in determining a website’s ranking. These are some of the key things to consider:

  • The quantity of backlinks is important. But the quality and contextuality of these links will play a more significant role. In other words, focus on getting links from web pages that attract good volumes of traffic and where the content of those pages closely relate to your site.
  • You should be diversifying anchor text wildly; forty percent of your links should include keyword variations,
  • Sites that rank well tend to have a balance mix of no-follow links diverse keywords and generic anchors.

So let’s start looking at how we can put it all together. First of all you need to change your mindset. Google has fundamentally changed how it ranks websites over the past year and you need to evolve with that. We are going to see social signals play a much stronger role over the coming years and, while backlinks are still very important, I wouldn’t be surprised to see less and less reliance on them in rankings over time. So it is important that you create a diverse mix of social signals and backlinks.

It’s time to evolve your approach to SEO. But, don’t worry, it’s easier than you think. First of all you need to realise that social signals and backlinks aren’t the main ranking factors…great content is. If you publish crappy content that has no value, or doesn’t help people in any way, then it won’t get shared. It’s critical that you create content that is engaging and helps people solve their problems in one way or another. An easy way to create great content is just by selecting the specific topic and solving five problems the average Joe faces with that topic. (Read my previous blog post about easy & effective ways to create content for your website)

How Long It Takes to Rank on Google

A study by Ahrefs turned up some interesting information, in terms of how long it takes to rank on Google.

Among the main takeaways:

  • On average, a page that ranked in the top 10 was over 2 years old. Moreover, the average age of pages that ranked first was nearly 3 years old.
  • Among the pages that ranked in the top 10, only 22 percent of them were less than 1-year-old.
  • Of all pages in the study, only about 6 percent appeared in the top 10 search engine results for at least one keyword within one year.
  • Zooming into the top 6 percent pages, most of them were able to get to the top 10 from nowhere in 2 to 6 months.

So, based on their findings, about 94 percent of the pages in the study never made it to the top 10 search engine rankings within a year.

So what is the best way to rank your website in 2019?

Step 1: First of all, fine tune your website and make sure it’s optimised to drive social signals. Every visitor offers you the potential of a social share which means higher rankings and more traffic.

Step 2: Create the very best piece of content on the web for your target keywords. Find out what your prospects’ problems and worries are and help them out with your content. See what other content is available on the web and improve on it. Once you have done that you can start engaging your target audience directly with a content promotion in Twitter, Facebook, LinkedIn etc. Not only will this bring you traffic, but it will also drive social signals and relevant links from quality sites.

Step 3: Try and replicate the highest quality backlinks of the websites that rank in the top positions for your keywords. We know that Google likes these sites because they are high in the rankings so why not use this data to boost your own backlink profile? Here are some backlink checking tools which offer free options which are more than enough for most users:

https://ahrefs.com/
https://www.semrush.com/
https://majestic.com/

Step 4: Update Your Content Regularly: Metadata

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:

  • Title Metadata
    Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
  • Description Metadata
    Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.
  • Keyword Metadata
    Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”

Step 5: Promote

This step is important and should come immediately after publishing – in fact, for big pieces of content, it’s great if you can do some media outreach before the piece goes live. Make sure you do what you can to get your content in front of as many eyeballs as possible before it even has a chance to rank for the keyword:

  • Share your content through your business’s social accounts – Twitter, Facebook, Google+, LinkedIn et al. If you can, do this through your personal accounts too.
  • Use social buttons or widgets on your site to promote independent sharing – Make it easy for readers and viewers to keep the chain going. They’re more likely to tweet or share your article if all they have to do is click a button.
  • Build links to your content – Whatever the future of PageRank, link building is still a huge part of SEO (even if it is the most annoying part).

Conclusion

As Google continues to close the door on spammy techniques and schemes, anyone serious about digital marketing needs to take a long view.

The strategies mentioned above aren’t sexy or new. They do, however, require work and a continual investment of resources.

So that’s how to rank your website in Google in 2019 and beyond. If you would like more information about how we can help you with an SEO Action Plan, get in touch with us!

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